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Has it ever crossed your mind why most men just hate shopping? Is it because they hate the idea of spending money for a very expensive stuff but would only use it for rare occasions? Or they just don't like to swim in a large crowd of shoppers especially during mall sales? Whichever reason is acceptable, guys are plainly minimalist. But if there is one thing they won't hesitate to spend their money on, that would be for a classy, timeless and sturdy accessory �C a wristwatch.Men's watches sometimes just look the same but the elegance of each varies from one another depending on its use. For this season, Zenith offers their very dazzling Zenith watches in addition to their growing and famous Zenith El Primero Watches. If you still can't find the perfect Christmas present for your dad, brother, boyfriend or husband just yet and you believe that they deserve to receive a simple treat this season, then take a look at this new set of Zenith watches and you sure can have your pick in an instant.Zenith Defy xtreme Open El Primero or Zenith El Primero – ze10 is the kind of watch a man would love to wear everyday. It can sport any guy's business casual attire, can smack an outdoor, sporty outfit and would even fit as a classy accessory. Its black rubber link bracelet has a hook buckle clasp and ‘Zenith’ inscription that supports the stainless steel crown with ion plated safety cover and two stainless steel crowns on both sides. In addition, Zenith El Primero – ze10 has a brushed stainless steel case covering the ion plated bezel with minutes marked.At first glance, Zenith El Primero – ze10 looks rugged but its ruggedness can make any man's outfit stand out from the rest. Amazon.com Widgets

Equipped with the latest innovations and superior technology, Zenith represents the finest form of Swiss wristwatches and suitable for the most fastidious clientele. The manufacture was founded in 1865 by a young watch expert, Georges Favre-Jacot, who has named the company after the star that designates the highest point in the universe. Zenith has grown considerably since then, earning global acclaim for its luxury watches and garnering many awards at international expositions. Today, the company creates wristwatches for both men and women. The watches are still manufactured according to the great watch*** tradition but with a more contemporary design and bolder approach as is the case of this new spectacular timekeeper signed Zenith, the El Primero Chronomaster Open Power Reserve. Merging all these aspects in a single watch, the brand is pleased to present us its new fashionable model that leaves no man indifferent.The emblematic feature of the new Chronomaster Open Power Reserve is the openings exposed by the dial that reveal the first automatic movement developed and manufactured exclusively in Zenith workshops – the highly popular El Primero movement. The magic of the mechanism lies in the number of beats – 36,000 alternations/hour, which means the movement makes 10 beats/second, a performance 25% higher than in other mechanisms available on the market. This supreme movement that animates the watch is composed of 248 parts, 39 jewels and stores energy for approximately 50 hours. Beside the aesthetic success of the 'uncovered heart', the new Zenith watch reflects the technical mastery of the brand's craftsmen: to make the heart of the El Primero movement visible, it has been placed to 10 o'clock, so the curious eyes can see into the perfectly synchronized vibrations. Furthermore, the Chronomaster Open Power Reserve employs a sophisticated dial which accommodates central hours and minutes and second chronograph counter with facetted, rhodium-plated hands, small seconds placed at 9 o'clock, a power-reserve indicator featuring a blue hand, a 30-minute indicator located at 3 o'clock also with blue hand, hand-set hour-markers and a tachymeter engraved on the flanges. A sapphire crystal coat anti-glare treated on both faces protects the case and the dial of the new model. The spectacular movement hidden inside is visible through the sapphire glass case-back. The timepiece features a 42mm case water-resistant to 100 meters and is mounted on a classy alligator leather strap available in brown or black, completing this piece of jewelry.Therefore, Zenith El Primero Chronomaster Open Power Reserve is a highly technical watch that displays a contemporary aesthetic design with highly finished features, suitable for the most demanding watch connoisseurs or for modern men who appreciate a high-quality accessory. The model is to be unveiled at BaselWorld 2011 and released in different variants: crafted in *** stainless steel case with either silver or black sun-burst dial, or with silver sun-burst dial in an 18K rose gold case or in a rose gold and stainless steel case.