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New York—With the help of Zenith watch brand, Andy Summers of legendary rock band The Police showed off a photo series of his candid, behind-the-scenes shots from the band’s early days during an invite-only reception held in New York at the end of October. Revelers at the event, held at the über-trendy Milk Studios in Manhattan’s Chelsea district, included fans, artists, models, musicians, and friends of Summers and Zenith, who served as host of the exhibition. Included among the black-and-white photo series was an exclusive shot that Summers took of Zenith’s “Defy Classic Open” watch. In the photo, the timepiece hovers above a guitar resting on a backdrop of sheet music. The timepiece, featuring a black strap and face as well as a steel bezel, fits right into the two-toned scene. In honor of the Summers-Zenith partnership, Zenith North America President Paul Ziff presented Summers with a Zenith watch of his own. Original photograph of a Zenith “Defy Classic Open” watch by The Police’s drummer Andy Summers. “As an acclaimed professional artist in two distinct areas, Andy Summers embodies the spirit of Zenith,” Ziff said in a statement. “That he is incredibly talented, versatile and a true Renaissance man is abundantly obvious. That he exudes a style and manner that is both warm and gracious is his gift. We are very proud to have Mr. Summers wearing a Zenith timepiece.” As for further proof that The Police legacy continues to live on: The band rocked two sold-out shows at New York’s Madison Square Garden concurrent with the photo exhibition.

Swiss watch manufacturer Zenith was associated with this year's charity ball of the Swiss Red Cross, which was held in Geneva on May 10, 2003 under the patronage of his Royal Highness Prince Albert of Monaco, its honorary president.The proceeds of the event will be allocated to various campaigns conducted by the Swiss Red Cross, particularly in India, southern Africa, Paraguay and Bulgaria."Media polarization", said Zenith Chairman Thierry Nataf, "focuses attention on some tragedies while others are ignored. The Zenith Foundation is honored to be able to make its modest contribution to the campaign of the Swiss Red Cross to bring aid to the victims of forgotten disasters."Since 2002 the ZENITH Foundation has also supported the Association for Life and Hope against Cancer (Association pour la Vie et l'Espoir contre le cancer �C AVEC), whose president is Prof. David Khayat.6/10/03