zenith womens elite 03.1220.67/31.c581

Featuring a new movement, the El Primero 4021, this 45mm cased chronograph has an opening on the dial that shows the balance, escape-wheel, pallets and seconds wheel.The power-reserve is displayed along the axis of the hours, making light of the problems of space implied by a 13-lignes calibre measuring 30 mm in diameter and 6.50 mm thick.The case can be had in steel or pink gold.5/14/03

Since their introduction of the ‘Open’ models, at least this seems to be the case, Zenith is adopting a new image of some kind. I loved their Zenith El Primero Rainbow model. Functional watch, cool colors and great movement. A no-nonsense watch. Same thing with their Elite models. I still love the Reserve de Marche model.However, this new image ruins it all. It is not the great chronograph fast-ticker pioneer it once was (to me). The brand is losing credibility because of their new style of image. They seem to sponsor and walk on these Milionair Fairs and other celeb parties & cocktails. Their watches are getting ridicilous with all those ‘open’ works and diamonds everywhere. Is Dubai the only country of their interest? Or are they using the bling-bling hype?Even worse is their advertisement campaign. Who can identify himself with this Zenith advert for example? I can’t. It is ridicilous. Zenith sold its soul. As many other brands ofcourse, but Zenith had a good thing going on.