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Swiss watch manufacturer Zenith was associated with this year's charity ball of the Swiss Red Cross, which was held in Geneva on May 10, 2003 under the patronage of his Royal Highness Prince Albert of Monaco, its honorary president.The proceeds of the event will be allocated to various campaigns conducted by the Swiss Red Cross, particularly in India, southern Africa, Paraguay and Bulgaria."Media polarization", said Zenith Chairman Thierry Nataf, "focuses attention on some tragedies while others are ignored. The Zenith Foundation is honored to be able to make its modest contribution to the campaign of the Swiss Red Cross to bring aid to the victims of forgotten disasters."Since 2002 the ZENITH Foundation has also supported the Association for Life and Hope against Cancer (Association pour la Vie et l'Espoir contre le cancer �C AVEC), whose president is Prof. David Khayat.6/10/03

Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about. The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. Via WorldTempus (in French).Ariel Adams publishes the popular watch review site aBlogtoRead.com.