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I am not that Zenith-ish the last few years, but that has been different in the past. I loved the Zenith El Primero Rainbow and the Zenith El Primero Chronomaster! I also like the first model (1969) and the models from the 1970s. However, I cannot identify myself with the ‘new’ Zenith with that awful Thierry Nataf at the steering wheel. The current line of Zenith watches��is definately not my style.However, in the search for those older fine models, I bumped into a few nice scans posted by Bruno from Belgium in the Zenith Forum over at . I hope he doesn’t mind, but I copied them to my photohoster to post them here. To demonstrate that there were also nice Zenith watches in the past.This particular model is the Chronomaster, featuring the caliber 410 El Primero movement by Zenith. I have seen these models in the used market starting at��3000 euro. Might be an option if this is your budget In one of the replies to Bruno’s post was this link to a Zenith El Primero Chronomaster review. .

Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about. The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. Via WorldTempus (in French).Ariel Adams publishes the popular watch review site aBlogtoRead.com.