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Zenith Elite Captain Central Second (ref. 18.2020.670/01.C498)The new Zenith Elite Captain Central Second automatic watch is one of the most affordable dressy timekeepers powered by superbly-designed in-house movements.Those of you who keep an eye on the Swiss watch manufacture Zenith, probably know, how bad was the brand’s financial situation in the midst of the world economic crisis.While their eccentric ultra-luxury models priced about $500,000 each were selling like hot pancakes in the first half of the year 2008, the year 2009 was simply disastrous. Sales of LVMH’s watches and jewelry plummeted 19 percent to 764 million euro with Zenith leading the way with 25 percent decline in sales.By the time, Zenith had 16 main collections with around 800 models. The manufacture’s workforce counted 250 people with 25 métiers, 15 engineers, and 12 watchmakers devoted to complications. It was good when the brand’s sales were skyrocketing, but when the recession stroke, someone had to clear the mess consolidate the business. In the middle of the year, LVMH bid farewell to Zenith’s “worldwide President” Thierry Nataf and appointed Jean-Frederic Dufour, former production head at their another premium brand Chopard, as a new CEO.In his efforts to save the business, Mr. Dufour was so enthusiastic that he immediately fired around 70 of his employees and reduced the total number of models from 800 to only 150 divided in four main collections: heaute horlogery line Academy, which includes high complications; Chronomaster and Class line, all powered by their El Primero movement; Defy, the sporty line targeting the same customers as Hublot; and the entry-level Elite series.Starting as low as $4000, the Elite seems to be one of the most affordable Swiss watches powered by a real manufacture-made movement, not some redecorated mass-produced job from ETA, Soprod, etc.Their latest addition to the collection is the new Zenith Elite Captain watch. The watch is powered by the automatic Zenith caliber Elite 670 with a central second hand and a small date functions (the movement is also capable of showing the power reserve, but the watch comes without this useful complication.) The caliber has been produced since 1994 and has already proved its reputation of a highly reliable and accurate movement.Measuring around 25.6 mm in diameter and only 3.465 mm in thickness, the movement is compact enough to enable Zenith’s engineers create very thin watches. The Elite Captain, for example, is produced in a stainless steel body that is 40 mm in diameter and only 8 mm in height, which makes the watch look good even on a very skinny wrist.Judging by the company’s online catalogue, the watch is delivered in four color / strap variations: two versions come equipped with a silver sunray dial and gold-plated hour and minute hands, and two more sport black dial with stainless steel hands. Both models are available either on an alligator leather strap with stainless steel pin buckle or on a metal bracelet with stainless steel triple folding buckle.Too bad there is no version in rose gold with a chocolate brown dial and rose gold hands. That one would truly own my heart.Plain and simple, the Elite Captain is almost an ideal dressy watch for today’s cash-strapped consumer.

Internationally acclaimed for its success with the introduction of the El Primero movement, the legendary brand of watch manufacturing Zenith has been continuing its amazing story ever since. Every year, Zenith launches on the market new timepieces that offer a better vision or a different perspective than the previously introduced, and it maintains in this way the good rename of the brand. This year, Zenith brings on the market another marvelous timepiece that goes by the name of Zenith El Primero Jumping Seconds (Foudroyante) Chronograph, being included in the legendary collection El Primero. The new Zenith El Primero Jumping Seconds (Foudroyante) Chronograph watch brings a fresh perspective of design, with its sporty, yet classy lines of design and the combination of colors employed. The elaborated design features a 43 mm in diameter case crafted from stainless steel, or for a more perfective touch, from 18 K rose gold. The appeal of the case construction resides in the playful combination of polished and brushed su***ces that combine together beautifully to achieve an elegant and impressive design. The construction of the case allows 100 m deep diving, *** it an appropriate tool for divers as well. The case comes equipped with a lateral crown and pushers for the functions' adjustment. Based on Zenith's amazing expertise and know-how in watch manufacturing, the mechanism of this watch rises to the reputation of its brand. The designers have chosen to go for a self-winding Caliber 4052 B movement, which can assure a considerable reduction of energy. Silicon has been used inside this mechanism as part of the shock absorption system that protects it from accidental falls. The dial Zenith El Primero Jumping Seconds (Foudroyante) Chronograph watch is quite expressive and easy to read as it has all the functions arranged neatly. We can see the main functions displayed traditionally, while those of the chronograph through three sub-dials that have different background colors, blue, black and green. Apart from the sub-dials, the dial also presents a date function that can be traced at 6 o'clock. All the detailing from the dial, including the Arabic numerals that indicate the minutes, comes on luminescent material to assure the best visibility. The case back of the new Zenith El Primero Jumping Seconds (Foudroyante) Chronograph watch allows the existence of a discreet window that shows the mechanism at its best and allows the owner of the watch to admire the inner working of the watch. Very elegant, yet sporty in appearance, the new Zenith El Primero Jumping Seconds (Foudroyante) Chronograph watch comes accompanied by many strap versions according to each customer's personal taste. The watch can be available on a black rubber strap, on a brown leather strap or, for the stainless steel case; the designers have chosen to match it with a stainless steel bracelet, to add a touch of sophistication. The clasps of all straps have the Zenith logo inscribed on them.