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*Click for a larger imageThe 16th edition of this classic car show, took place in the majestic surrounding of Parc de Saint Cloud, in Paris. This is Zenith's third year as a corporate sponsor. The company entertained more than 300 guests at its booth."Zenith became a house of luxury watchmaking today by rediscovering its past, finding its pride, and by imagining its future, created its present" declared Thierry Nataf, President of Zenith International SA. In order to reward the "Automotive works of Art" symbolizing a journey through time, this year Zenith chose to present its most recent offering, a Grande Chronomaster Open. As underlined by Thierry Nataf, "afterall, wearing a luxury watch is like driving an exotic car: it feels a little special".9/22/03

Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about. The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. Via WorldTempus (in French).Ariel Adams publishes the popular watch review site aBlogtoRead.com.