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Zenith present the new Elite Captain model for 2010.? The piece forms part of the trimmed down portfolio which sees the brand re-discovering its classical styling and traditional values.? Jean-Fr��d��ric Dufour the CEO of the brand for just over a year had the seemingly mammoth task of slimming down the? collection of models which the brand had amassed in previous years.? He found himself in control of a brand whose collection was not? over-weight, it was obese.? Some of the models, part of the Zenith heritage had to stay, others whose design simply Defy belief in the Xtreme………well let’s wait and see.The 2010 Elite Captain model measures 40mm, its elegant sunray dial is ever so slightly domed, the? faceted applied indexes slightly shimmering, the whole design completely understated.? If ever there was a fine example of “less is more” then this is it.Zenith Elite Captain Stainless SteelThe stainless steel model has a subtle red-tipped central second hand whilst the rose gold version features an exquisite blue central second hand with a new date window at the 6 o’clock position for both versions.The Zenith Elite Captain Rose GoldAt the centre of both models is the? Zenith in-house calibre Elite 670 Automatic movement with 144 components and 27 jewels.?? C?tes de Gen��ve features on the oscillating weight viewable through an exhibition caseback.? Considered to be an “entry level” model within the Zenith family, the Elite Captain is surely a new piece which any manufacture would be proud to unveil. Popularity: 10% [?]|||No Comment The Zenith Elite 681 Ultra ThinPosted bySylvia McElherroninMarch 23rd 2010At the recent 2010 SIHH exhibition Zenith present an elegant and understated piece, the Zenith Elite 681 Ultra Thin, released alongside their new stunning El Primero Foudroyante 1/10th Chronograph.So far 2010 seems to be a year of distinctly classical watches, with pieces such as Jaeger-Le Coultre's Master Memovox models and IWC's Portuguese Yacht Club Chronographs appearing as contemporary interpretations of the original models.Zenith's Ultra Thin Elite 681 features a pure retro plain dial with faceted hour-markers, elongated sword-shaped hands and a subtle small seconds at 9 o'clock.? The sapphire crystal is slightly domed and the trim watchcase is available in 18 carat rose gold or stainless steel.? Various dial finishes are offered including two limited edition diamond set versions but it would be difficult to surpass the *** silvered style pictured here. The Elite self-winding 681 Calibre is just? 3.81mm thick and has a power reserve of 50 hours.Zenith Elite 681 Ultra ThinEarly extra-thin mechanical watch movements were initially hand wound to avoid the added height needed for an oscillating weight and self-winding ultra thin calibres were pioneered by both Piaget and Vacheron Constantin in the 1950's and 1960's.? Both of these brands continue to excel in this niche and it is interesting to note that both have also released anniversary tributes to their original extra-thin calibres this year.Popularity: 24% [?]

An elegant watch by Zenith has been named one of the best timepieces of 2010 by one news source, which may encourage consumers to consider a purchase.The Zenith Christophe Colomb is the timepiece in question which picked up the honour of World Tempus' Selection 2010.Critic Elizabeth Lilly Doerr noted the "highly-sophisticated escapement" as one of the key highlights, which can be viewed around the six o'clock location of the timepiece's face.She explained: "The escapement is located within the carriage constantly seeking out balance and equilibrium that is determined by gravity."Other positive features of this Zenith watch include a bulky 45mm case, which is styled in 18-carat rose, white or yellow.The El Primero Tourbillon is another product from Zenith which may appeal to watch fans, which provides accuracy in time reading due to 325 components *** up its movement and is finished with a luxury alligator strap.