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Briefly: With Zenith El Primero Striking 10 on his wrist Explorer Jean-Louis Etienne is flying aboard a balloon to North Pole to provide measurements of the Earth's magnetic field and the amount of ?CO2 in an area free from emissionsj l etienne in red parkaPolar traveller, Jean-Louis Etienne took off at 06 :09 on Monday April 5 from Spitsbergen, Norway, aboard a giant Rozi��re hybrid balloon kept aloft both by helium and hot air. His aim is the first solitary overflight of the North Pole, which he is expected to reach within three days, before heading for Alaska.Etienne's exploit will provide measurements of the Earth's magnetic field and the amount of carbon dioxide gas (CO2) in an area free from emissions. The first undisputed attainment of the North Pole was by Roald Amundsen and Umberto Nobile, who flew over it on board the dirigible, Norge, on May 12, 1926.Amundsen, who had earlier become the first to reach the South Pole, was thus the first person to have crossed the entire face of the Earth. On both expeditions, Amundsen wore a watch provided by the Swiss manufacturers, Zenith.Etienne faces a 3,500km journey from Spitsbergen across the North Pole to the shores of Alaska. Spitsbergen is Norway's most northern Arctic territory, but there's still another 1,300km to the Pole and 2,200 more to Alaska. By finding favourable winds at different altitude, the balloon's pilot hopes to maintain the right course.zenith striking 10Completed in 1969, the El Primero movement ranks among the greatest achievements of Swiss watchmaking. Today it is still one of the most advanced and precise mechanical calibres in production. It’s secret lies in the rate of its balance wheel. While conventional balances beat eight times a second at the most, El Primero's vibrates 10 times in the same period. The ticking of a watch denotes the frequency of its balance, and the higher its frequency, the more exactly you can measure time. The Zenith factory has proved the undeviating regularity of its watches ever since it was founded in 1865, winning a number of prizes at observatory trials and producing movements that could withstand the worst conditions. Today this strength of spirit is represented by the El Primero movement with its rock-steady frequency of 10 vibrations a second.The El Primero Striking 10th marks the Manufacture Zenith's return to the technical values that won the brand its reputation. The El Primero calibre was the first production movement with a balance frequency of 10 semi-oscillations a second. It’s advanced design measures time to the highest precision by mechanical means. While most other mechanical movements reach a frequency of eight vibrations a second, this model indicates the tenths of a second at the exact frequency of its remarkable movement. Jean-Louis Etienne, physician and explorer wears watch number 001 of this limited edition.

Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about. The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. Via WorldTempus (in French).Ariel Adams publishes the popular watch review site aBlogtoRead.com.