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Zenith present the new Elite Captain model for 2010.? The piece forms part of the trimmed down portfolio which sees the brand re-discovering its classical styling and traditional values.? Jean-Fr��d��ric Dufour the CEO of the brand for just over a year had the seemingly mammoth task of slimming down the? collection of models which the brand had amassed in previous years.? He found himself in control of a brand whose collection was not? over-weight, it was obese.? Some of the models, part of the Zenith heritage had to stay, others whose design simply Defy belief in the Xtreme………well let’s wait and see.The 2010 Elite Captain model measures 40mm, its elegant sunray dial is ever so slightly domed, the? faceted applied indexes slightly shimmering, the whole design completely understated.? If ever there was a fine example of “less is more” then this is it.Zenith Elite Captain Stainless SteelThe stainless steel model has a subtle red-tipped central second hand whilst the rose gold version features an exquisite blue central second hand with a new date window at the 6 o’clock position for both versions.The Zenith Elite Captain Rose GoldAt the centre of both models is the? Zenith in-house calibre Elite 670 Automatic movement with 144 components and 27 jewels.?? C?tes de Gen��ve features on the oscillating weight viewable through an exhibition caseback.? Considered to be an “entry level” model within the Zenith family, the Elite Captain is surely a new piece which any manufacture would be proud to unveil. Popularity: 10% [?]|||No Comment The Zenith Elite 681 Ultra ThinPosted bySylvia McElherroninMarch 23rd 2010At the recent 2010 SIHH exhibition Zenith present an elegant and understated piece, the Zenith Elite 681 Ultra Thin, released alongside their new stunning El Primero Foudroyante 1/10th Chronograph.So far 2010 seems to be a year of distinctly classical watches, with pieces such as Jaeger-Le Coultre's Master Memovox models and IWC's Portuguese Yacht Club Chronographs appearing as contemporary interpretations of the original models.Zenith's Ultra Thin Elite 681 features a pure retro plain dial with faceted hour-markers, elongated sword-shaped hands and a subtle small seconds at 9 o'clock.? The sapphire crystal is slightly domed and the trim watchcase is available in 18 carat rose gold or stainless steel.? Various dial finishes are offered including two limited edition diamond set versions but it would be difficult to surpass the *** silvered style pictured here. The Elite self-winding 681 Calibre is just? 3.81mm thick and has a power reserve of 50 hours.Zenith Elite 681 Ultra ThinEarly extra-thin mechanical watch movements were initially hand wound to avoid the added height needed for an oscillating weight and self-winding ultra thin calibres were pioneered by both Piaget and Vacheron Constantin in the 1950's and 1960's.? Both of these brands continue to excel in this niche and it is interesting to note that both have also released anniversary tributes to their original extra-thin calibres this year.Popularity: 24% [?]

Briefly: With Zenith El Primero Striking 10 on his wrist Explorer Jean-Louis Etienne is flying aboard a balloon to North Pole to provide measurements of the Earth's magnetic field and the amount of ?CO2 in an area free from emissionsj l etienne in red parkaPolar traveller, Jean-Louis Etienne took off at 06 :09 on Monday April 5 from Spitsbergen, Norway, aboard a giant Rozi��re hybrid balloon kept aloft both by helium and hot air. His aim is the first solitary overflight of the North Pole, which he is expected to reach within three days, before heading for Alaska.Etienne's exploit will provide measurements of the Earth's magnetic field and the amount of carbon dioxide gas (CO2) in an area free from emissions. The first undisputed attainment of the North Pole was by Roald Amundsen and Umberto Nobile, who flew over it on board the dirigible, Norge, on May 12, 1926.Amundsen, who had earlier become the first to reach the South Pole, was thus the first person to have crossed the entire face of the Earth. On both expeditions, Amundsen wore a watch provided by the Swiss manufacturers, Zenith.Etienne faces a 3,500km journey from Spitsbergen across the North Pole to the shores of Alaska. Spitsbergen is Norway's most northern Arctic territory, but there's still another 1,300km to the Pole and 2,200 more to Alaska. By finding favourable winds at different altitude, the balloon's pilot hopes to maintain the right course.zenith striking 10Completed in 1969, the El Primero movement ranks among the greatest achievements of Swiss watchmaking. Today it is still one of the most advanced and precise mechanical calibres in production. It’s secret lies in the rate of its balance wheel. While conventional balances beat eight times a second at the most, El Primero's vibrates 10 times in the same period. The ticking of a watch denotes the frequency of its balance, and the higher its frequency, the more exactly you can measure time. The Zenith factory has proved the undeviating regularity of its watches ever since it was founded in 1865, winning a number of prizes at observatory trials and producing movements that could withstand the worst conditions. Today this strength of spirit is represented by the El Primero movement with its rock-steady frequency of 10 vibrations a second.The El Primero Striking 10th marks the Manufacture Zenith's return to the technical values that won the brand its reputation. The El Primero calibre was the first production movement with a balance frequency of 10 semi-oscillations a second. It’s advanced design measures time to the highest precision by mechanical means. While most other mechanical movements reach a frequency of eight vibrations a second, this model indicates the tenths of a second at the exact frequency of its remarkable movement. Jean-Louis Etienne, physician and explorer wears watch number 001 of this limited edition.