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Has it ever crossed your mind why most men just hate shopping? Is it because they hate the idea of spending money for a very expensive stuff but would only use it for rare occasions? Or they just don't like to swim in a large crowd of shoppers especially during mall sales? Whichever reason is acceptable, guys are plainly minimalist. But if there is one thing they won't hesitate to spend their money on, that would be for a classy, timeless and sturdy accessory �C a wristwatch.Men's watches sometimes just look the same but the elegance of each varies from one another depending on its use. For this season, Zenith offers their very dazzling Zenith watches in addition to their growing and famous Zenith El Primero Watches. If you still can't find the perfect Christmas present for your dad, brother, boyfriend or husband just yet and you believe that they deserve to receive a simple treat this season, then take a look at this new set of Zenith watches and you sure can have your pick in an instant.Zenith Defy xtreme Open El Primero or Zenith El Primero – ze10 is the kind of watch a man would love to wear everyday. It can sport any guy's business casual attire, can smack an outdoor, sporty outfit and would even fit as a classy accessory. Its black rubber link bracelet has a hook buckle clasp and ‘Zenith’ inscription that supports the stainless steel crown with ion plated safety cover and two stainless steel crowns on both sides. In addition, Zenith El Primero – ze10 has a brushed stainless steel case covering the ion plated bezel with minutes marked.At first glance, Zenith El Primero – ze10 looks rugged but its ruggedness can make any man's outfit stand out from the rest. Amazon.com Widgets

Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about. The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. Via WorldTempus (in French).Ariel Adams publishes the popular watch review site aBlogtoRead.com.