corporation electronics zenith

Zenith is pleased to unveil its new sophisticated timepiece �C the El Primero Chronomaster Open Power Reserve watch to join the brand's "Iconic" family. The timepiece represents a fine union of watchmaking tradition and bold contemporary design. The glance is caught by the dial opening that reveals the legendary El Primero movement beating at 36,000 vibrations per hour. The 248-part, 39-jewel movement offers 50 hours of power-reserve.The mechanism is famous in the horological world as the "best serial movement ever", highly appreciated for its supreme performance and reliability. Its number of vibrations is 25% higher than in other movements available today. While other mechanisms perform 8 vibrations per second, the El Primero movement performs 10 vibrations per second. The Open concept reflects the technical prowess of the watch's creators. They managed to reveal the regulating organ of the movement, having moved it to 10 o'clock, on the edge of the mechanism.The movement demonstrates meticulous attention to every detail, including its rhodium-plated plate, circular-graining and chamfered bridges, strokes drawn on the hammers, levers and conveyors, oscillating weight embellished with "Cotes de Geneve" guilloche work, the ZENITH star presented via skeleton work. The dial of the new Zenith watch features the time with facetted, rhodium-plated, and hand-set markers and hands for hours, minutes and small seconds. The central chronograph hand, the 30-minute counter hand and the power reserve hand demonstrate a blued finish.The 42 mm case is coupled with an elegant brown or black alligator-leather strap.The dial is protected by a sapphire crystal provided with anti-reflective coating on both sides. The case-back showcases the intricacies of the movement via the transparent sapphire glass. The timepiece is 100-meter water-resistant.The Zenith El Primero Chronomaster Open Power Reserve watch has been created in four different variations: with a steel case and a silver or black sun-burst dial, with an 18K rose gold case or with a rose gold and steel case with a silver sun-burst dial. Enjoy a rich selection of Zenith Watches:

Zenith El Primero Tourbillon ChronographThe new Zenith El Primero Tourbillon Chronograph watch is yet another good offer from the company that finally found its own design tongue.The new watch looks like an evolution of the design that was first introduced in 2008 with the Grande Class Tourbillon El Primero model.Like that watch, the new Zenith El Primero Tourbillon Chronograph has its tourbillon cage placed at 11 o’clock; the chronograph counters placed at 3 and 6 o’clock (dangerously close to the center of the dial;) and the date indicator is located inside the tourbillon cage’s outer rim.In fact, the new watch is powered by the El Primero 4035 D movement, which is a modified version of the El Primero 4035 automatic caliber that motivated the Grande Class model.Thanks to an in-line escapement that shifts the balance spring to the outer edge of the rotating carriage, this fast movement (it beats at impressive 36,000 vph and is therefore much more accurate than slower movements, but also consumes much more energy) has a power reserve rating of more than 50 hours.I wasn’t able to find any information regarding the modifications that were made to the movement, but in its press release the Swiss watchmaker says that the El Primero 4035 D is made of 381 components, while the original 4035 sported only 325 parts.My guess is that the modifications may be limited to the date display system, which is incorporated into the tourbillon cage.While the Grande Class Tourbillon El Primero featured a usual rotating ring that showed current date in a small display window, the new watch has a skeletonized rotating disk that spins around stationary ring with printed Arabic numerals and points at one that represents current date.Of course, since Mr. Dufour took over the company, their design become not as bold as it used to be when the brand was headed by a younger and a lot more energetic Mr. Thierry Nataf.However, as guys from Zenith’s sales department may point out, that was actually good for the business: a combination of more subdued design and a lot more affordable prices did the miracle and rescued the Swiss brand from the financial abyss.The El Primero Tourbillon Chronograph comes in the same 44 mm case as the recent El Primero Rattrapante flyback chrono.While not particularly large, the case sports rater long lugs, so, if you have a thin wrist, you should probably try the watch first.The watch is available both in 18-carat rose gold and in stainless steel and is priced at $66,800 and $49,700 respectively.