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Front-runner in e-commerce innovation for the luxury watch industry, Bell & Ross has opened its e-Boutique doors to US customers. Almost a year ago Bell & Ross opened up their e-commerce platform to European customers looking to buy the high-end watch brand's timepiece online. Now, as of late September 2010, customers in the US receive the ability to buy Bell & Ross watches and accessories online - direct from Bell & Ross.At this time, most luxury watch brands do not allow online sales. Bell & Ross' approach to this was to sell online themselves, and use their retailer network for order fulfillment purposes. A few years ago it would have been heresy to suggest to major European brands to sell watches online. Now you can enjoy e-commerce solutions for brand such as Cartier, Longines, Bell & Ross, and more. Payment options at this time are only credit card (so you better be able to put $5,000 or more on your card in a single day). According to Bell & Ross, the US e-commerce model is the same that is being used in Europe - so it goes to show that the model Bell & Ross was experimenting with in Europe worked out well. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Briefly: Chopard ?to unveil L.U.C Engine One Tourbillon at Basel World 2010luc engine one tourbillonTimed with the brand’s 150th anniversary, Chopard will unveil L.U.C Engine One Tourbillon, a timepiece which is a deliberate departure from the traditional principles of horological design. Machined like an engine block and mounted on silent blocks and held by 3 lever-arms inserted into the case middle this mechanical titanium thoroughbred has been produced in a limited series of 150. The case is of brushed/polished titanium (44.4 x 35.4 mm) with anti-reflective sapphire crystal front and back. The dial has Arabic numerals engraved under the crystal then dyed in black with the tourbillon cage and small seconds at 6 o’clock and power reserve indicator at 12 o’clock. Available in hand-sewn black alligator with godroons and titanium buckle