tokiowatch

[ Girard-Perregaux ]In collaboration with Pininfarina, Girard-Perregaux has combined the excellence of a timepiece with an extraordinary motor car, personalizing one of its complication watches - the Vintage 1945 Tourbillon with gold bridge - and incorporating it in a unique Rolls Royce Hyperion, unveiled at the Pebble Beach Concours this week-end.This detachable timepiece not only fit in the vehicle's dashboard, but can also adorn the wrist of its owner. Thanks to a sophisticated system of spring balls, it can be easily extracted from its alligator strap and clipped onto the dashboard. It'ss held in a support shaped like the Tourbillon cage, which is also the signature of the Girard-Perregaux brand. Its white gold case, with its pure lines inspired by a watch from 1945, houses a Tourbillon with gold bridge. It's perfectly tailored to Hyperion, up to the dial colours that match the bodywork.

“The Movado Group plans to reduce its Movado quality U.S. wholesale sharing circulation from 4,000 stores to to 2,600 stores prep along Jan 31, 2009.” This sounds be keen on a skilled strategy that should aid build up the perceived value of the brand. Less stores equals new exclusivity. Movado says they expect to appropriate some losses from the contract in body. However, by making their brand more sole I would think they should be able to offset the decrease in volume with an increase in price.