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Rolex has made major contributions to the world of watch-*** by being the first to manufacture a watch that was waterproof down to depths of 100m and to feature automatically changing day and date on the dial. A singer who has unknowingly made a contribution to the Internet and English language is Rick Astley. Around 25 million Internet users were tricked in 2007 into watching Rick Astley's 1987 video "Never Gonna Give You Up" by posting it under the name of other popular video titles. "Rickrolling" is a term coined to define this practice. The prank caught on so well that YouTube pranked its users on April 1, 2008 by *** every featured video on the front page a Rickroll. However, the contributions of Rolex in the world of sports have been more of the serious kind. Rolex has promoted human brilliance in sports by supporting competitions like golf, sports car racing, eventing, sailing, etc. The most prestigious and personalized reward that Rolex gives to the winners of these competitions are Rolex watches and the most popular amongst them is the Rolex Yacht-Master II.The most popular song by Rick Astley was the hit single "Never Gonna Give You Up" from the album Whenever You Need Somebody that topped the charts in 16 countries. Born Richard Paul "Rick" Astley, he is a popular singer, songwriter and musician. Although he was missing from the music scene in the 1990s, he made a fantastic comeback in 2007 and accelerated his popularity with the Rickrolling phenomenon. He was voted the "Best Act Ever" for his performance at the MTV Europe Music Awards 2008. He has gained popularity in the genres of music like pop, blue-eyed soul and Eurobeat. He can play the guitar, drums and keyboards. In 1989 he was nominated as Best New Artist for a Grammy Award. In 2008 Rick Astley was the main act at the Northampton Balloon Festival.The Rolex Yacht-Master II has been the popular choice as a reward for the winners of the various sailing events that Rolex supports. The Rolex Yacht-Master II is specially equipped with a countdown feature that is programmable and can be set according to the starting sequences of each regatta. Just like all Rolex timepieces the watch is precise as well as designed for comfort. It has a platinum rotatable bezel and comes in an impressive 44mm size. The 18ct white gold used in the manufacture of the Rolex Yacht-Master II exudes purity as it is processed at Rolex's own foundry. The timepiece comes with an Easylink that is an innovation incorporated to add to the comfort of the watch even in times of strenuous physical activity. The Easylink helps adjust the length of the bracelet by 5mm in case of temporary expansion of the wrists due to physical activity or increase in temperature or altitude. The oyster caseback and the triplock system further guarantee the protection of the movement from shock, pressure, dust and water. The timepiece is also water resistant even at depths of 100m/ 330 feet. Rolex has always been known to manufacture the most reliable timepieces that ensure precise performance even under the most trying conditions and that is what it proves through the Rolex Yacht-Master II as well.

Soccer star Lionel Messi joins the world of Audemars Piguet and its 135 years of history. Understandably proud to be welcoming him, Audemars Piguet CEO Philippe Merk salutes the arrival of this exceptional personality who has successively overcome life's various trials to reach the peak of his art: "The man is simply fascinating �C precisely because he has managed to develop the skills that have made him the accomplished sportsman we now know. These skills clearly extend beyond the technical sphere. He has had to find the necessary inner resources to turn adversity into an ally, since his early life was not exactly rosy. Difficulties have clearly forged his character and his intelligence. He has learned to transform his weaknesses into strengths, as confirmed by his multiple successes." From his earliest childhood in Argentina, Lionel Messi enjoyed kicking a ball through the streets of his hometown of Rosario. His family quickly sensed "Leo's" potential, but when he was just 10 years old, a doctor diagnosed a hormonal disease that affected the growth of this budding player. After researching which Argentinean club could help him to develop his football career, Leo's family enrolled him for recruitment testing at FC Barcelona in Spain. He was admitted to the Masia, the Bar?a training centre, which agreed to cover his training as well as his medical care expenses. In 2001, the entire family therefore left Argentina to settle in Catalonia in order to follow Messi's first steps on the Camp Nou football pitch. Lionel Messi is currently a striker for the legendary FC Barcelona and for his national team, where he wears the legendary N�� 10 shirt �C the emblematic number of the world's greatest footballers�� Such a life journey was bound to be meaningful to Audemars Piguet. The 135-year history of the manufacture has also been punctuated by many obstacles. Audemars Piguet has overcome them and in doing so as acquired the kind of competence it now sees in Lionel Messi. Keenly aware of what such knowledge entails and of the power to effect change that it encompasses, both Lionel Messi and Audemars Piguet are concerned with passing it on to younger generations in preparing for the future. Lionel Messi does so through his new "Fundac��on Leo Messi" created in 2009, and Audemars Piguet through its own foundation. This shared vision will be the driving force behind several social projects that the two partners will be jointly developing over the coming years. As Messi explains, "I am trying to use my fame to raise public awareness of the distress of women and children around the world! You have to believe in yourself and never lose sight of your dreams�� but sometimes our dreams need a little helping hand. It's a real joy and a great honor for me to join a prestigious family such as that of Audemars Piguet, which I have long admired. This is the start of a beautiful human adventure based on strong shared values and vision." To Audemars Piguet "family", Leo Messi becomes the first footballer to associate his name with that of a prestigious Swiss watch brand.