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This year has got off to a great start for Swatch Group after reporting huge sales gains last year and already on target for its 2011 goals and market predictions. Last year the Swatch group had record sales of 6.4 billion Swiss Francs according to Swatch and they are expected to employ between one thousand and two thousand extra workers to keep up with demand for their products. According to Swatch Group the backlogs in production are across its Swatch, Tissot, Longines, Omega, Breguet and Blancpain brands. The Chief Executive Officer of Swatch Nick Hayek told Reuters news in an interview that, 'It is not just movements. That is the least problematic. The most problematic is cases, glasses, dials, and hands'. He added that they have bought land all over Switzerland to add production facilities to keep up with the demand from its customers. TAG Heuer Chief Executive Officer Jean Christophe Babin also told Reuters news it plans to add workers to its Swiss work force. He stated that he plans to add an additional 40 to its 450 person work force. He also stated though that his company has fears about finding new younger watch makers as they are a dying breed and other larger production groups are on the prowl for these experts and that they have established their own school to help people learn the craft of *** luxury time pieces for the company.

At the time of the 125e birthday of its foundation, Bvlgari dedicates a watch to this pioneer with the multiple cultures, at the same time businessman and esthete. A watch as extraordinary as the founder of this prestigious house. Three commemorative editions created each one with 125 specimens, with case 42 mm out of pink, yellow or white gold, celebrate the 125 years of Bvlgari .The new watch Sotirio Bvlgari posts a traditional style reinterpreted by a contemporary glance. Perfect synthesis between innovative design and clock *** know-how, it is characterized by the extreme smoothness from its realization and the care taken to the details. The models of the new collection dedicated to this man of exception are equipped with a movement of manufacture, a dial decorated with invaluable treatments and with a case to the single design whose glasses are characterized by the absence from the Bvlgari logo.This watch pays not only homage to the founder of the Bvlgari house, but also to a great tradition: that one even which allowed the creation of a case innovating the technique plans and esthetics. All the models of the collection Sotirio Bvlgari are characterized by their horns fixed at the bottom from the case and formant from the convergent angles. This new structure offers an extreme impact resistance, in spite of a minimal contact with the case, and allows a refined and precise alternation of polished and brushed su***ces. The watches are also equipped with a personalized crown of winder, glass anti-reflecting treated convex sapphire and with a bottom of transparent case.The silver plated dial is carried out by Bvlgari ; the Roman numerals and the faceted indices are applied to the hand. The needles of the hours and the minutes' openwork and are faceted.The bracelet in alligator is decorated a Bulgari loop with gold tongue 18 carats. Gauge BVL 250 is an automatic movement of manufacture personalized for Bulgari and composed of 250 parts, with 32 rubies. The watch has a reserve of 55 hours walk and presents a frequency of 4 Hz, that is to say 28 800 alternations per hour. The diameter of the movement is 25,60 mm, for a thickness of 3,73 Misters. The bridges present a single design and are raised various treatments: Coasts of Geneva, set with diamonds and beaded. The personalized oscillating mass presents a circular glossed treatment; its external segment is out of gold 18 carats, its part central is coli centered.The form of the bridges and the mass of the gauge was redrawn to put in before the creativity of the watch and to reveal as much as possible the movement and its refined completions. This one testifies to all the know-how of the Swiss clock industry and was carried out in the purest tradition of the top-of-the-range movements. The turntable and the bridges are decorated of two pelages different, a Cots reason of biaxial Geneva and of a reason milked drawn. All the angles are set with diamonds, just as new. The know-how of the Swiss finishers shows through in the extreme care taken to the decoration of the most negligible components, like the heads of screws, which polished and are chamfered.The three new versions present moreover a bottom basin out of gold 18 carats, which opens to reveal the mechanics of the movement, witness long and untiring search of perfection. The three commemorative editions Sotirio Bulgari will be available to start from September 2009.2009 Bvlgari Sotirio Pictures