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Watch maker Villemont Geneve recently filed for bankruptcy after the boutique brand declared it was insolvent. After closing its doors, the brand made no mention of being purchased or saved, though their website is still operational. This comes as sad news as the weakening economy is beginning to have a serious effect on watch makers, especially those with a low volume output. Villemont produced only 311 watches last year, with a volume around that amount on average each year. The company employed just over a dozen employees. When a watch maker sells only a small amount of watches each, it relies on a good deal of profit from each watch. A large dip in sales from a company with already slim distribution can spell disaster. Larger companies with higher volume and wider distribution are not immune from the economic situation, but can hold on much better. In stronger economic times, boutique brands with niche products offer wonderful variety to the watch industry. The current economic situation will likely spell disaster for many unique brands just like Villemont, and larger companies may be less likely to offer experimental or overly avant garde watch designs until the economy improves.Ariel Adams publishes the watch review site aBlogtoRead.com.

The Chopard Happy Sport watch collection seems to be the bread and butter sports watch line for ladies from the Swiss brand that sees no end in its limitless variations. The new limited edition Happy Sport XL line is large at 42mm (in steel) wide for women, in three colors - blue, coral, and green mother-of-pearl. New hands and unique dials are what characterize the collection. In my opinion the cool water blue dial of the blue version is going to be the top earner of the bunch - though they are all very nice. The dials are done in various types of lacquers, with of course the free floating diamonds steel in gold (or maybe steel) that hover around in a sandwiched section in the middle dial. Love those fat colorful hands, and the rubber strap. Sporty and colorful indeed - with artistic dials - *** them VERY Chopard in nature. Likely to have Swiss quartz movements. The Happy Sport XL collection is going to be a limited edition of just 500 pieces (of each style). They are going to be exclusively available at Chopard brand boutiques. Nice overall, but the prices start at a whopping 5,590 euros. Seriously, just once do I want to be "pleasantly surprised" by the prices of watches in this segment. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com. Gallery: Chopard Happy Sport XL blue