auto mechanical watch

It seemed just a few short weeks ago that you couldn't turn anywhere without finding a story about the renaissance of the Swiss watch industry. But the economic crisis means luxury items are just that in a time of restrained spending. That's got the attention of some analysts who say 2009 is shaping up to the be the worst year for watch sales in decades. For example, the National Post recently reported:The slowdown in demand for new expensive watches is causing a panic in Switzerland, where 2009 is threatening to be the worst year for the Swiss industry since the "quartz crisis" of the 1970s and 1980s, which made mechanical watches technologically obsolete and reduced industry employment to 30,000 from 90,000.What do you think? On target or hyperbole? Have you shelved that plan to buy a new Swiss watch?

Here is a new video Audemars Piguet produced. It offers an animated look at their newest Forged Carbon Royal Oak Offshore luxury watches. If you like this you might also want to check out this slideshow or video, from my tour of the AP Forged Carbon department. You might also like this post on the Royal Oak Offshore Forged Carbon.