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Swatch has revealed a new range of timepieces which come with a unique strap design, fashion watch enthusiasts may be interested to hear.Entitled the Lady Collection, the products are styled with a long, slim silicone bracelet, which is designed to wrap around a wearer's wrist twice, Professional Jeweller reported.This feature allows the watches to stand out on the market, though the choice of colour tones also catches the eye.Consumers get the option of ten tones to choose from, these being green, yellow, pale crimson, white, beige, light blue, light pink, purple, azure and peach.These "bright summer shades" are applied to all parts of the timepiece for fashionistas to admire, including on its buckle, strap and plastic case.Recently, male watch fans were treated to the Swatch Gents Originals range, which also offer a wealth of stylish tones to choose from, with petrol blue and midnight black just to name a couple.

2009 has been a year so far where money has been at the forefront of everyone's mind. With the constant bombardment of the television and radio telling us how bad things are, you would be forgiven to think that the fashion designers would forget about creating new products this year. However Emporio Armani have, this year in conjunction with Fossil group, launched a new range of watches designed to give you some retail therapy that will help us all to forget about the doom and gloom.This season's new range of watches is heavily based around watches that have round dials. This is a move by Emporio Armani who have, for the past 4 years, based their main range around the square and the rectangular case shape. This use of round dials is apparent in both the men and the women's ranges of watches and will become a very heavy influence in the Emporio Armani brand in the next few years.If you are looking for a new Emporio Armani men's watch this year then I would look no further than the AR0585. This is a watch that comes with chronograph functionality and a bold black dial that rivals some of the supper brands like Omega and Gucci. If you are looking for a men's watch on a leather strap then the AR0645 is the perfect watch, with its coffee style dial and high polished case this is the perfect watch to wear with a suit or on a night out.However, if you are looking for a watch for the special lady in your life then the new Emporio Armani AR0648 is the perfect watch for you. With a massive advertising campaign being launched by Emporio Armani based around the AR0648, you are sure to be in the good books if you buy this watch this year.Although Emporio Armani watches are seen as part of the designer watch market this seasons new styles are still classic in there looks and will not quickly date. It is this fact that makes Emporio Armani watches so popular.www.HotWatches.co.uk