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There is risk and there is reward, but during December’s Ulysse Nardin event in Boca Raton Florida there may be only reward. Opening up a dedicated boutique for the first time in a specific market can be a challenge and a risk. It is an expensive endeavor and failure can hurt your reputation as much as it can your bottom line. High-end watch brands tend to do only one thing well �C and that is make watches. Being sales people isn’t always their bag.Lucky for Ulysse Nardin that they don’t need to worry much about managing the store with their name on it. They opted for a cleverer means of opening their first US boutique store. Have a successful existing dealer in the area do it for you.Sprightly and young for a man of his wealth, Bobby Yampolsky who owns and runs East Coast Jewelry can claim to operate one of the most successful watch selling businesses in the US. An existing Ulysse Nardin watch dealer, he was chosen to have the honor of starting and operating the Ulysse Nardin boutique. In the Boca Raton Town Center Mall located relatively close to his main store in South Florida, he put on quite a show for the boutique’s opening event.

Watchmaker Ulysse Nardin has launched new limited-edition fashion watches to celebrate the 75th birthday of owner and president Rolf Schnyder, who has been involved in the industry for more than five decades.Just 75 of the latest model of Freak Diavolo fashion watches will be made available and its manufacturer claims the limited-edition timepiece features cutting-edge design as well as user-friendly features."Almost 30 years ago, I bought Ulysse Nardin, a calculated risk as I believed there was a strong chance that unique, innovative mechanical watches could thrive," Mr Schnyder explained. "I fell in love with this grand old brand."The veteran businessman added that he had chosen to update the Freak Diavolo range because it had been an "historic breakthrough" for the company and one of its most distinctive offerings.Another well-known fashion watches brand to recently release a retro-influenced model is Adidas, which launched a new 80s-style Adidas Originals timepiece – complete with calculator - earlier this month.