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Watchmaker Tissot has announced French basketball competitor Tony Parker as its latest ambassador. Parker has became a big name in the world of basketball after becoming only the second French player to play in the NBA league and the youngest to play in the San Antonio Spurs team. However, Professional Jeweller has reported that the player, who is also the French national basketball captain, has just signed a contract with the famous timepiece brand, which has been making luxury watches since 1853. It is not the first time that Tissot has got involved with basketball, having made its first collaboration with the International Basketball Federation last year, as well as been the official timekeeping and data handling expert at a previous EuroBasket tournament in Poland, but its president François Thiébaud is thrilled to have Parker on board. He said: "His natural talent and focused determination are deeply impressive and our partnership will help spread his inspirational qualities around the world."

Danica Patrick's victory in the Japan 300--the first female IndyCar winner in history-- is getting big play on Tissot's website. Patrick has been a brand ambassador to the Swiss watch company for three years and now Tissot is banking on cashing in on this connection by releasing the new PRC 100 DanicaPatrick Limited Edition. In a press release, Tissot President, Francois Thiebaud said: "Tissot is very proud of our extraordinary ambassador, the first womanever to capture victory in U.S. open-wheeled racing. For Tissot, DanicaPatrick fits perfectly with the brand's values of innovation, quest forperformance and stretching oneself to the limits and we believe that she is areal asset to our brand and an example to many young people around the world... Danica's momentous accomplishment and her flair for fashion deserve awatch to complement her."The women's watch has tapered rows of 27 top Wesselton diamonds arounda mother-of-pearl dial in an angular case and a case back engraved withDanica's signature, with either a stainless steel bracelet or whiterubber strap.