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Tissot makes classic cool again with a watch design capable of appealing to each owner’s needs. With five available movements, light- or dark-toned dials and two case finishes for certain models, 21 varieties of the new Tissot Couturier watches fill the line. You’ll enjoy this top-of-the-line black-faced automatic chronograph Couturier as a classic sport watch built well by the Swiss, and handsome enough to forgive any minor misgivings or design quirks. The look doesn’t scream “buy me” when viewed alone, but rather sells itself once paired with a wrist and worn with a satisfying result. 72 Uniqueness On purpose, Tissot creates a familiar “I’ve seen this look before” design with the Couturier line of timepieces. Oddly enough, the model name is a play on “couture” meaning custom-made, high-fashion objects. The idea behind the title is the wide array of model choices given the different movements options, which include three Swiss ETA mechanicals (an ETA 2893-2, Valjoux 7750 or ETA C01.211), and two ETA quartz movements (an ETA F06.161 or ETA G10.211). This makes for two chronographs, a day-date, big date, and a standard three-hand watch layout. The pictured Tissot Couturier houses the new ETA C01.211 automatic mechanical chronograph movement with the ***y large tri-compax subdial array. The steel case bulges at the corners like the hood on a muscle car, with square pushers that communicate precision quality. A tachometer on the dial periphery lacks enough markings to be precise, but helps round out the dial design. Read more 87 Durability Tissot offers Swiss watch luxuries at typically non-luxury prices. Being part of the Swatch group gives them access to a healthy parts bin of ETA movements and quality case materials. Precision milled grade 316L steel cases and sapphire crystals protect your investment, while textured leather straps on deployment buckles help to remind you of Tissot’s long history of fine watch production. Unique components of the design help this Tissot Couturier stand out a bit. These include the interspaced, raised black tiles between the faceted hour markers, as well as the hip-looking case design. The 10-hour chronograph complication will prove useful when needed, but feels more stylistic than utilitarian in purpose. Dagger hands are tasteful, but the applied lume seems inadequate for comfortable night-time viewing. Such quibbles are minor overall as the Couturier is clearly a handsome watch with lots of optional looks and broad fashion appeal. Ariel Adams publishes the watch review site aBlogtoRead.com.

The right attitude and determination drove Danica Patrick to make racing history as the first woman to ever win a race in the sport of U.S. open-wheeled racing clinching her victory in the Japan 300.Tissot Swiss watches is proud to congratulate its ambassador Danica Patrick on her historic IndyCar win and who now moves up to third in the overall standing. Danica has been a brand ambassador for Tissot since 2005.Danica's personality and accomplishments compliment that of Tissot's. She is the perfect muse for the Swiss watch brand's collection which is a mix of sophistication, sportiness and style. Tissot is proud to have this captivating woman as the first U.S. ambassador for the brand and the "face" of the collection.Sports partnerships has been an integral part of Tissot's DNA and has been involved for decades in timing world class sporting events. Partnering with dynamic athletes like Danica Patrick also underlines the dynamic nature of the brand and our values of precision and performance."Tissot is very proud of our extraordinary ambassador, the first woman ever to capture victory in U.S. open-wheeled racing. For Tissot, Danica Patrick fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits and we believe that she is a real asset to our brand and an example to many young people around the world," said Tissot President, Francois Thiebaud. Danica's momentous accomplishment and her flair for fashion deserve a watch to complement her. Tissot will be releasing the new PRC 100 Danica Patrick Limited Edition. Her new watch is precise, robust and classic mirroring key requirements of the IndyCar competitive environment. The chronograph watch has a dynamic look that will sparkle on a woman's wrist the digits are tapered rows of 27 glittering Top Wesselton diamonds around the mother-of-pearl dial in an angular case, an engraved case back features Danica's signature and the limited edition number, finishing off the watch is either a stainless steel bracelet or white rubber strap. Perfect for any woman who wants style combined with sport.