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Tissot Launches an Augmented Reality Application on its Website and Brings 3D Advertising to the Watch Market Tissot, is one of the first Swiss watch brands to launch the 3D augmented reality technology. Today it is the first Swiss watch brand to offer this application on its website. In some markets, the brand is also launching a unique augmented reality advertising campaign, featuring a watch as a tip-on. Consumers will be able to try on a 3D virtual watch and interact with the innovative features of the brand's pioneering Touch collection. The application is available on the Tissot website and allows users, when they hold their wrist in front of a webcam, to try on watches and change models, colors and styles on their computer. At the same time, special advertising visuals have been developed featuring a watch as a tip-on allowing the readers to "try on" the watches at home using their own webcam enabled computer. By logging onto the Tissot website they can see themselves wearing the watches in realtime 3D. Fran?ois Thi��baud, Tissot President said; "As a brand that's renowned for its innovation, it is fitting that Tissot is the first Swiss watch brand to use an augmented reality application on its website. What makes it really special, is the synergy of the touch technology of our Touch collection with the augmented reality functionality. It's the perfect way to get thousands of consumers to experience the Tissot Touch collection and experiment with its features."

The right attitude and determination drove Danica Patrick to make racing history as the first woman to ever win a race in the sport of U.S. open-wheeled racing clinching her victory in the Japan 300.Tissot Swiss watches is proud to congratulate its ambassador Danica Patrick on her historic IndyCar win and who now moves up to third in the overall standing. Danica has been a brand ambassador for Tissot since 2005.Danica's personality and accomplishments compliment that of Tissot's. She is the perfect muse for the Swiss watch brand's collection which is a mix of sophistication, sportiness and style. Tissot is proud to have this captivating woman as the first U.S. ambassador for the brand and the "face" of the collection.Sports partnerships has been an integral part of Tissot's DNA and has been involved for decades in timing world class sporting events. Partnering with dynamic athletes like Danica Patrick also underlines the dynamic nature of the brand and our values of precision and performance."Tissot is very proud of our extraordinary ambassador, the first woman ever to capture victory in U.S. open-wheeled racing. For Tissot, Danica Patrick fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits and we believe that she is a real asset to our brand and an example to many young people around the world," said Tissot President, Francois Thiebaud. Danica's momentous accomplishment and her flair for fashion deserve a watch to complement her. Tissot will be releasing the new PRC 100 Danica Patrick Limited Edition. Her new watch is precise, robust and classic mirroring key requirements of the IndyCar competitive environment. The chronograph watch has a dynamic look that will sparkle on a woman's wrist the digits are tapered rows of 27 glittering Top Wesselton diamonds around the mother-of-pearl dial in an angular case, an engraved case back features Danica's signature and the limited edition number, finishing off the watch is either a stainless steel bracelet or white rubber strap. Perfect for any woman who wants style combined with sport.