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If TechnoMarine's desire was to catch my attention and maintain my curious observation with (what I think is) their holiday card - then they have succeeded. The brand best known for their late 1990s act of "breaking taboos" and mixing plastic with diamonds has been quietly undergoing a transformation over the last few months under new direction by Vincent Perriard, formerly of Concord watches. While I didn't always agree with the design direction at Concord while Perriard was at the helm, he did supremely succeed in getting the world's attention. Whether you liked or disliked the new Concord, at least you knew about it. While Concord was very upscale and highly limited, TechnoMarine is a company with higher volumes in mind. As such I am extremely curious to see what the brand will offer with its newest watches when they are to be unveiled in March 2010. In the above image you can see a blizzard obscured (thank you cold winter of Photoshop) new TechnoMarine watch design. Black and blue mixes comfortably in a watch that seems to suggest the brand identity well. Aside from this, I know nothing yet about this new chronograph dive watch. What I do know, is that I don't quite understand the holiday message. But it sounds awfully fun, and I'd smile if I heard it come from a TechnoMarine office worker's intoxicated optimistic new year's greeting, while attending some fantasy company holiday party they may have had. Happy "marine time" to you too TechnoMarine, see you in 2010. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Being amongst the best-reputed brands of watch manufacturing, TechnoMarine still works in the service of good taste, luxury and technical excellence. Technomarine's core values can be seen integrated even nowadays in their non-conformist watches with outstanding aesthetic designs and revolutionary mechanisms. The fact that they have always recurred to international watch specialists as designers has paid off and the new models introduced by TechnoMarine are proof of their excellence.Always focusing on creating perfectly finished and luxurious designs, TechnoMarine has also focused on providing its customers with the most reliable timepieces on the market. The new watch fitting the profile of excellence embraced by Technomarine goes by the name of TechnoMarine Black Watch and it seems that its release has stirred a bit the world of watch manufacturing and the watch connoisseurs worldwide. The design of this watch has found its inspiration in submarines and unusual materials.The new TechnoMarine BlackWatch represents a powerful timepiece measuring 53 mm in diameter and crafted from PVD treated steel, an extremely solid and resistant material. Both the size of its case and the materials used to manufacture it, make of this watch a tyrant in the world of sports watches. Created to assure the best functionality, the case of this watch shelters a 7750 automatic movement, a movement secured perfectly to provide a water resistance of 200 meters. The bezel of the new TechnoMarine BlackWatch is made from the same material to maintain a harmonic design; the only difference is that as opposed to the case, the PVD steel is polished. Each lateral side of the bezel is equipped with extra-screws to assure its amazing water-resistance. The ETA movement provides the watch with many indispensable functions to any sports watch. The date function is displayed through a window located at the 4 o'clock position, while the 10 hours, 30 minutes and second counters are displayed with the help of three sub-dials. The technical mechanism of this watch can vary depending on the version. There are two versions available, one featuring an automatic movement, while the other a quartz movement. This aspect influences the color of the dial as well; the quartz based model has a dial made of a combination of blue and black, while the automatic model is all black. The crown is located differently at both these versions, the quarts model preferring a 3 o'clock position, while the automatic preferring the exact opposite direction. The indexes present on the dial are chosen and applied in a very elegantly manner, which contrast with the black over-all aspect of the TechnoMarine BlackWatch. Night visibility is also assured due to the luminescent coated hands and markers. Famous for their avant-garde design approach, the designers from TechnoMarine have managed once again to recreate a masculine and daring timepiece, appropriate for those who are not afraid of extreme designs and adventurous situations. The new TechnoMarine BlackWatch only adds to the brand's international prestige, as it's a watch of extreme performance and functionality.