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If TechnoMarine's desire was to catch my attention and maintain my curious observation with (what I think is) their holiday card - then they have succeeded. The brand best known for their late 1990s act of "breaking taboos" and mixing plastic with diamonds has been quietly undergoing a transformation over the last few months under new direction by Vincent Perriard, formerly of Concord watches. While I didn't always agree with the design direction at Concord while Perriard was at the helm, he did supremely succeed in getting the world's attention. Whether you liked or disliked the new Concord, at least you knew about it. While Concord was very upscale and highly limited, TechnoMarine is a company with higher volumes in mind. As such I am extremely curious to see what the brand will offer with its newest watches when they are to be unveiled in March 2010. In the above image you can see a blizzard obscured (thank you cold winter of Photoshop) new TechnoMarine watch design. Black and blue mixes comfortably in a watch that seems to suggest the brand identity well. Aside from this, I know nothing yet about this new chronograph dive watch. What I do know, is that I don't quite understand the holiday message. But it sounds awfully fun, and I'd smile if I heard it come from a TechnoMarine office worker's intoxicated optimistic new year's greeting, while attending some fantasy company holiday party they may have had. Happy "marine time" to you too TechnoMarine, see you in 2010. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

You have been used to colored and pastel Technomarine watches, so seeing this black number with the same brand can be surprising. The Technomarine Cruise Unisex Watch is however a wonderful surprise, especially for men who want their timepieces simple and elegant.The Technomarine Cruise Unisex Watch is priced at $295 and comes in a black stainless steel case measuring 40mm in diameter. The black rubber strap is a classic and can work well on any occasion, but if you want to be sassy, then there is always the extra transparent gel strap.This watch is powered by a battery operated Quartz movement and protected by mineral crystal. The black dial is attractive and features black Arabic numerals with white outlines. The numerals come in an interlink design, creating a circular design on the center of the watch.It is interesting to note that the watch comes with luminescent hands so you can easily tell the time even when it is dark. The watch is water resistant by up to 660 feet so you can really make use of this even when you have to be near the waters most of the time.