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If TechnoMarine's desire was to catch my attention and maintain my curious observation with (what I think is) their holiday card - then they have succeeded. The brand best known for their late 1990s act of "breaking taboos" and mixing plastic with diamonds has been quietly undergoing a transformation over the last few months under new direction by Vincent Perriard, formerly of Concord watches. While I didn't always agree with the design direction at Concord while Perriard was at the helm, he did supremely succeed in getting the world's attention. Whether you liked or disliked the new Concord, at least you knew about it. While Concord was very upscale and highly limited, TechnoMarine is a company with higher volumes in mind. As such I am extremely curious to see what the brand will offer with its newest watches when they are to be unveiled in March 2010. In the above image you can see a blizzard obscured (thank you cold winter of Photoshop) new TechnoMarine watch design. Black and blue mixes comfortably in a watch that seems to suggest the brand identity well. Aside from this, I know nothing yet about this new chronograph dive watch. What I do know, is that I don't quite understand the holiday message. But it sounds awfully fun, and I'd smile if I heard it come from a TechnoMarine office worker's intoxicated optimistic new year's greeting, while attending some fantasy company holiday party they may have had. Happy "marine time" to you too TechnoMarine, see you in 2010. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

TechnoMarine has released its new UF6 Magnum Small Second men�s watch, characterized by elegance and robustness.The new TechnoMarine watch is delivered with a 45 mm case, interpreted in black PVD-coated stainless steel 316L. It is fitted with black resin side inserts. The case carries a bezel, crafted from stainless steel with a black PVD-treated insert. The water-resistance of the model is assured down to 200 meters.The front part of the new TechnoMarine UF6 Magnum Small Second watch is assembled with a high-grade sapphire crystal, inlaid with anti-reflective treatment.This glass serves to cover a black dial, embellished with a rope decoration. Allied with the wave forms on the case side, this pattern brings to mind the brand�s nautical environment.The display is equipped with white and blue indexes. Pointing to the hours and minutes are skeletonized central hands. In charge of the seconds is a neat counter at 6 o�clock.Animating these functions is a Swiss Ronda 7004B quartz movement. The new TechnoMarine watch is teamed with a black silicone strap. It terminates in an ardillon buckle, sculptured from stainless steel.Look through a fine range of stylish and functional Technomarine watches: