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TechnoMarine, the Swiss based watchmaker will unveil their new Cruise Sport Watch this year at BaselWorld 2010. The watch is really nice looking with great colors and a new silicone strap which is softer and more flexible than their previous gel-plastic ones from before. To see more please visit their site.

A rugged watch with a hint of pizzazz will always be welcome for the fashion plate. Take a look at the Technomarine Men’s Cruise Magnum Yellow Transparent Rubber watch which sells for only $385.The Technomarine Men’s Cruise Magnum Yellow Transparent Rubber watch is a limited edition watch which you will be proud to add to your collection. It comes in a stainless steel case measuring 47mm in diameter and 13mm thick, wrapped in black rubber, keeping the watch durable and perfect for the outdoors.The timepiece has an attractive yellow dial with the basket weave pattern. The face shows off creatively designed Arabic numerals, with silver colored hands and hour markers. The yellow transparent rubber strap with a buckle clasp is a good match to the same-colored dial. The strap measures 27mm wide and 9 inches long.The watch has a day and date display at 3 o'clock, keeping your watch up to date and always on time. It is powered by a Japan Quartz protected by crystal mineral. The watch is water resistant by up to 200 meters.