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We have been so used to the big and round Technomarine watches that seeing this one comes as a surprise. The Technomarine Women’s Butterfly Semi Pave DiamondWhite and Pink Leather watch is priced above average at $2,400 but any woman in his right mind will be willing to pay the price for this fashionable watch,The Technomarine Women’s Butterfly Semi Pave Diamond watch is actually available in limited quantities only and you are lucky if you are able to find one of these. This watch is characterized by understated elegance, that every lady would want to find in her watch.The watch comes in a stainless steel case with an adorable white leather strap with a pink lizard pattern. This matches the pink dial which features silver tone Arabic numerals that have been artfully written across the face.What will make you say yes to buying this watch is undoubtedly the 30 white diamonds found on the dial, as well as 84 more diamonds found on the bezel. The watch features two sub-dials, each of which is outlined by diamonds.The Technomarine Women’s Butterfly Semi Pave Diamond watch is powered by a Swiss-made Quartz movement, and protected by sapphire crystal. The watch only has a water resistance level of 50 meters but who cares, when all you want is to get this and take good care of this watch.

It has been a crazy couple of years for Vincent Perriard. About 18 months ago he suddenly left his CEO position at Concord watches to join TechnoMarine during their brand "relaunch" (which I discussed here). Things seemed to be going quite well. The charismatic Perriard had some very good ideas for the brand and their new direction as exhibited last March during Baselworld 2010 seemed positive. Now at the end of 2010 news has suddenly come in that Perriard left his CEO role at TechnoMarine. What happened?TechnoMarine's new vitality is more or less attributed to a capital injection by Christian Viros, who presumably worked with Perriard to get him aboard. In a very short amount of time Perriard was able inject TechnoMarine with a new lease on life with a relatively strong new design direction as well as the clever "Ocean Addict" marketing campaign. Just as we were all looking forward to seeing what would come in 2011, he suddenly left. Under Perriard in 2010, TechnoMarine reportedly grew by 34%. According to TechnoMarine, the break was peaceful, and instead of lining up another CEO, Christian Viros will step in and take a more lead role in the management and direction of the brand. Perriard is rumored to claim disagreements with the TechnoMarine board who presumably shared fundamental differences of opinion with him on the direction of the company. Sources further indicate that Perriard is working on a new project. Something "post crisis," which seems to allude to a higher-end luxury project that will shows its face when economic times are (hopefully) soon better. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.