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TweetEmailThere isn't a whole lot of information available on the new TechnoMarine ceramic ladies' watches, but here's what I know so far:Although TechnoMarine is not the first to create a ceramic watch, they are thefirst to add color. Apparently, the process of making a ceramic watch is such thatit's very tricky to add color, and therefore all previous ceramic watches havebeen white, black or gray. TechnoMarine has seemingly mastered the process, however,as they now offer some very cool looking new ladies' watches in blue, baby blue,pink, brown, black, white, and orange.This isn't ceramic like so many saucers we've all dropped and broken over theyears. These watches are constructed out of industrial strengthceramic formulated from a combination of two different types of metal powers, extremelyhigh temperatures, and very high pressure. The result is a substance that is apparentlyabout as hard as substances get (not counting diamonds), and is used to protectspacecraft from the massively high temperatures they experience while reenteringthe earth's atmosphere. If it's good enough for the Space Shuttle, it's probablygood enough for a chronograph. Both the case the band of these chronograph watches are ceramic, the crystal issapphire (no sense in having an indestructible watch with a wimpy crystal), themovement is ETA quartz, and you can either get a ceramic bezel, or one with 125diamonds imbedded in it. No word on where these watches will be available except "atselected stores only". Lots of diamonds and a limited supply are certain tomean high prices, but TechnoMarine's site has a store locator, so if you're dyingto see one of these in person, start calling around.Additional resources:TechnoMarine'ssite (where you can find the store locator).Thesparse TechnoMarine ceramic product page.

If TechnoMarine's desire was to catch my attention and maintain my curious observation with (what I think is) their holiday card - then they have succeeded. The brand best known for their late 1990s act of "breaking taboos" and mixing plastic with diamonds has been quietly undergoing a transformation over the last few months under new direction by Vincent Perriard, formerly of Concord watches. While I didn't always agree with the design direction at Concord while Perriard was at the helm, he did supremely succeed in getting the world's attention. Whether you liked or disliked the new Concord, at least you knew about it. While Concord was very upscale and highly limited, TechnoMarine is a company with higher volumes in mind. As such I am extremely curious to see what the brand will offer with its newest watches when they are to be unveiled in March 2010. In the above image you can see a blizzard obscured (thank you cold winter of Photoshop) new TechnoMarine watch design. Black and blue mixes comfortably in a watch that seems to suggest the brand identity well. Aside from this, I know nothing yet about this new chronograph dive watch. What I do know, is that I don't quite understand the holiday message. But it sounds awfully fun, and I'd smile if I heard it come from a TechnoMarine office worker's intoxicated optimistic new year's greeting, while attending some fantasy company holiday party they may have had. Happy "marine time" to you too TechnoMarine, see you in 2010. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.