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With the worldwide known motto of "Swiss Avant-Garde Since 1860", TAG Heuer is a watch manufacturing brand that proposes sporty and progressive watches for the people thirsty for quality, impressive design and excellence. The timepieces presented by TAG Heuer are created following the brand's standards regarding quality and technical performance, so you can be sure that each new model released by this brand could be considered a collectible of the TAG Heuer brand, or simply a masterpiece of Haute Horology. The new timepiece TAG Heuer is presenting us goes by the name of TAG Heuer Monaco LS Chronograph Calibre 12 Watch, a timepiece included in the legendary Monaco Collection. In the quest for being amongst the first brands in watch manufacturing to provide its clients with automatic chronographs, TAG Heuer managed to manufacture the Autavia collection, Carrera collection and Monaco collection, all of them featuring watches capable of assuring the functions of an automatic chronograph. The new member of the collection, TAG Heuer Monaco LS Chronograph Calibre 12 Watch, represents an improved version from the watch that Steve McQueen made use in the Le Mans circuit years ago. Always into competition and racing, TAG Heuer celebrates even now the world of sports, speed and action, encouraging its most loyal customers and fans to outdoor activities, to lead active and happy lives and to be the best in what they do. The new Tag Heuer Monaco LS Chronograph Calibre 12 Watch features a case that measures 40.5 mm in diameter crafted from polished and brushed stainless steel, which from the combination of the polished and brushed material provides a very contemporary appearance characterized by modern design lines. Inspired by the 2007 award winning Monaco 360 Concept Chronograph, the new Tag Heuer Monaco LS Chronograph Calibre 12 Watch's dial presents the date at 12 o'clock, the two sub-dials of the chronograph providing information regarding the hour and minute counters at 6 and respectively, 9 o'clock, while the window for the seconds is located at 3 o'clockThe name of the mechanism equipping this amazing Tag Heuer Monaco LS Chronograph Calibre 12 Watch is a Dubois Depraz caliber, a movement that not only assures the best accuracy of its functions, but it can also guarantee 10 meters of water resistance. Being a tribute to the legendary Steve McQueen, the improved version of that worn back in the day by the driver was replaced on screen by the new Tag Heuer Monaco LS Chronograph Calibre 12 Watch worn by Hamilton Lewis in a movie called the Duel, whose premiere was in Paris. The new Tag Heuer Monaco LS Chronograph Calibre 12 Watch comes accompanied by an elegant and classy black leather strap, fitted with a stainless steel clasp. Monaco LS Chronograph Calibre 12 Pictures Gallery

Tag Heuer released details about their first mobile phone. The Tag Heuer Meridiist cell phone will be launching in September reports I4U NEWS.We reported about the first Rumors of a Tag Heuer mobile phone back in January of 2007.The Tag Heuer Meridiist will carry over the luxury materials Tag Heuer uses in its famous watches. The Tag Heuer Meridiist will be hand assembled from 430 components and constructed from corrosion-resistant, watch making 316L steel. The displays are protected by unscratchable 60.5 carats sapphire crystal. Of course Tag Heuer found a way to feature a time display in a very cool way on the Meridiist. On the top of the handset a digital time display makes this phone unique. It is a good thing that the early fake concepts of a Tag Heuer phone have been totally false.More details and photos on I4U NEWS.