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November 18, 2010 �C TAG Heuer’s in-house manufactured chronograph "Carrera 1887" won the ‘La Petite Aiguille’ Best Watch of the year award at the 2010 Grand Prix de l’Horlogerie de Gen��ve held at the Grand Theatre of Geneva. If Hollywood artists have Emmy Awards, singers have Music Awards then watchmakers have one too, it is this Grand Prix de l’Horlogerie de Gen��ve. This is the award �C giving body for watchmakers to acknowledge their esteemed creations and inspire them to do more. For this year, TAG Heuer bagged the title as the best watch of the year for their Carrera 1887 chronograph. TAG Heuer received the ‘La Petite Aiguille’ rewards priced under 5,000 Swiss francs ($5,166USD) for their well adored masterpiece. The much talked about Tag Heuer Carrera 1887 Chronograph is said to be the product of an “all-under-one-roof” workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision. Its dial has a satin finish for a softer look to match the thin bezel and available in its adorable white (CAR2111) and black (CAR2110) dial. Amazon.com WidgetsCarrera 1887 chronograph's star component is its mechanical movement adapted from Calibre 1887. It vibrates 28,800 times per hour, plus the Calibre 1887′s 39-jewel movement is made of 320 components and has a 50-hour power reserve as its key specs. These are just few of the many great features this TAG Heuer watch is made of. Generally, Tag Heuer released Carrera 1887 Chronograph in commemoration of Honorary Chairman Jack Heuer and Tag Heuer’s 150th Anniversary. Carrera 1887 is then dubbed as the ‘Grand Classique’. A TAG Heuer watch that promotes more of the mechanical movement than the flamboyant design and it signifies the evolution of TAG Heuer's in-house movement manufacturing capabilities or simply to say, a masterpiece of modern engineering.

Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. The campaign also represents LVMH Moet Hennessey Louis Vuitton’s greatest single-brand online presence to date. “We already have one of the broadest and most innovative marketing strategies in the luxury watch world,” TAG Heuer N.A. Vice President of Marketing Jenna Fagnan said in a media release. “The digital initiative adds the next layer and enables us to reach these consumers where they are spending an average of three hours a day—online.” The interactive advertisements will feature TAG Heuer brand ambassadors Tiger Woods, Maria Sharapova and Jeff Gordon bringing to life the brand’s philosophy and call-to-action, “What are you made of?” Within their respective advertisements, the ambassadors describe the challenges they have overcome both personally and professionally, and how these feats have shaped who they are today. Woods, Sharapova and Gordon also discuss the “what are you made of” principles they share with TAG Heuer, and why they chose to align themselves with the brand. Another distinctive aspect of TAG Heuer’s online campaign is the interactive nature of the banner ads, which include an animated “parent” banner or leader board, along with a corresponding “child” banner that initially blends in with the editorial content of the sponsor site. The story begins on the leader board and then dramatically interrupts the child banner, setting up the question “What are you made of?” Clicking on either of the two banner advertisements leads visitors to an animated landing page on the TAG Heuer Web site, Tagheuer.com, that continues the story and begins to answer the question in the voice of the featured brand ambassador. Also shown is the ambassador’s TAG Heuer watch, which ties into a PC’s time/date feature and displays real time. Visitors can then click on a link to find an authorized TAG Heuer dealer nearest them. To see the ad campaign in motion, visit the sports section of The New York Times Web site, Nytimes.com/pages/sports.