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TweetEmailIn 1966, Heuer (before it was TAG Heuer) patented the first miniaturized electronictimekeeping instrument accurate to 1/1000th of a second. Now, 38 years later, TAGHeuer releases the first wristwatch capable of the same level of precision: theMicrotimer.Features of the MicrotimerF1 racing timer. Measurements precise to 1/1000th of a second.Time each lap individually, and quickly recover the fastestlap in Best Lap mode. (Maximum lap time of59 minutes, 59 seconds, and 999 thousandths of a second.)Lap indicator. While in F1 racing mode, the watch displays the number ofthe current lap. (Maximum of 80 laps.)Total race time. In addition to the time of the current lap, watch the totaltime of the race.Alarm (sounds for 60 seconds).Chronograph (stopwatch) with split times. (Measures to 1/1000th of asecond, maximum time of 99 hours, 59 minutes, 59 seconds, and 999 thousandthsof a second.)Date.Dual time zone display.Quartz movement.Water-resistant to 100 meters (10 ATM, 10 BAR, or 330 feet).Scratch-proof, anti-reflective sapphire crystal.Water-resistant, vulcanized, anti-UV treated rubber strap.Backlight (illuminates for six seconds).Low battery indicator (battery life between2 and 3 years, depending on use)."Screen saver." Turns the watch display off when not in use.The TAG Heuer Microtimer is a very unique looking, very sophisticated watch designedfor timing sporting events with unprecedented accuracy. The fact that TAG Heuerwas the first to achieve this level of precision is a testament to its reputationin the world of racing.The Microtimer sells for roughly $1,300.Additional resourcesTheMicrotimer product page.TheMicrotimer Diamonds.Microtimerproduct card (PDF).Microtimeruser manual (PDF).Update (4/15/2005): From Watch Report reader Victor Shiff, "The 1/1000 timer from TAG Heuer is not the first such watch. Some 12+ years ago (from fallible memory), Casio had several watches with 1/1000 second (1 ms) chronograph functions, cheaper than $1300 too!. There is an unstated problem with these 1 ms chronographs and that is the contact bounce of the button contacts that the watch circuitry has to ignore. This bounce can be from 5 ms to as much as 15 ms and is not necessarily repeatable. What this means to me is the 1 ms is marketing hype."Thanks, Victor. I noticed shortly after publishing this article that the Seiko Sportura World Time (SNJ005) quietly launched with a millisecond timer. Maybe what TAG meant is that they had the most expensive such watch, or perhaps the coolest looking. I'll give them that.

There are brands and items that have become from *** product providers, or products, famous cultural icons. Just like Mercedes Benz is synonymous to status achievement and the best deal you can get on a car, so is Tag Heuer an icon of watch manufacturing and also the best deal you can get on a watch. Tag Heuer's top position amongst other watch manufacturing brands has nothing to do with luck or chance, but it has everything to do with the passion, talent and effort of its designers who have always been interested in developing innovative mechanisms and impressive designs that would take this brand on the peaks of its success.TAG Heuer creates timepieces by following the highest standards regarding quality and technical performance, so you can be sure that each new model released by this brand could be considered a collectible of the TAG Heuer brand, or simply a masterpiece of Haute Horlogerie. Ever since 1860, TAG Heuer has been regarded as a promising brand of watch *** that through its pioneering techniques and innovative designs has managed to gain a good reputation in an over-competitive industry. This year, Tag Heuer has associated its name with one of the best selling car manufacturers in the world, Mercedes, and has manufactured a timepiece inspired by the SLR Mercedes Benz car, called Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch. The new Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch approaches a black design completed by white detailing. The stainless steel case of the watch measures some generous 46 mm in diameter, assuring the best legibility for the dial. The dial of this extremely appealing timepiece is all black and it features two sub-dials for the chronograph's functions, Arabic numerals for the minutes and also a date window that provides the date, showing the previous and the future days as well. The bezel surrounding the case is inscribed with a tachymeter scale and also a SLR specification. The two sub-dials provide the measurement for the 60 seconds and 30 minutes counters, functions which are available due to the mechanism equipping the new Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch. We're talking here about a Swiss-made automatic chronograph self-winding movement that, apart from the already mentioned functions (chronograph, standard functions of hour, minute and second, date function), it can also provide 100 meters water resistance. The new Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch comes accompanied by a black rubber strap and it doesn't come cheap at all, being estimated at $3,995.