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Initially released in 2007, the Chronoswiss Imperia and Imperator watches were incredibly well received by the audience. To a considerable extent, it happened due to their carre-shaped cases.Now, the brand is happy to introduce new versions of these extraordinary timepieces. The highly qualified specialists within the manufacture have equipped the models with elegant dials, which portray an extremely pure design.Eloquently proving that sometimes less is indeed more, the dial of each new Chronoswiss watch creates a striking contrast with the sensual curves of its Art Deco-styled case.The solid, tapered and domed rectangular case of the new Imperia watch is crafted from 18kt red gold or stainless steel. It features the dimensions of 30 mm x 49 mm x 9.30 mm: width, length and height indicated respectively.Composed of 27 individual parts, the case boasts a polished su***ce. On the front side, it is armed with a glare-proofed sapphire crystal. The same glass is used for a screw-down polished case-back.Designed to be easily wound, the solid time setting crown is positioned at 12 o'clock. The model also reveals screw-in lugs, equipped with a patented Autobloc system. The water-resistance of the case is assured down to 3 atm.Enclosed in the case of the new Imperia watch is a metal, black or white dial. It is fitted with applied, wedge-shaped hour-markers. Blued, rhodium-plated or gold-plated, they are joined by one diamond. An undeniable highlight of the display, the dazzling jewel doesn't perform only a decorative function - it also marks the current day within the large date window at 6 o'clock.The dial is swept over by blued, rhodium-plated or gold-plated "Constance" hands. They boast a special shape, created intentionally for the Imperia and Imperator watches. The hands serve to indicate hours, minutes and seconds.The timekeeper is powered by an automatic ETA 2000-1 movement. It measures 19.40 mm in diameter and stands 3.60 mm in height. Artfully adorned with 20 jewels, the caliber incorporates an embellished rotor, a polished pallet lever, an escape wheel and screws. It also utilizes a Nivarox 1 spring with a three-legged Glucydur balance wheel.Moreover, the movement is endowed with an Incabloc shock protection system. The mechanism operates at a frequency of 28,800 vibrations per hour and provides a 40-hour power reserve.Fitting the model is a Louisiana crocodile leather strap, which terminates in a buckle or folding clasp.The new Imperator watch shares a multitude of elements with the timepiece presented above. At the same time, it is equipped with an array of distinctive features.Thus, the width, length and height of its case are equal to 36.70 mm, 56 mm and 10.20 mm correspondingly.Inside the new timekeeper is hidden an ETA 2892-A2 movement. It has a diameter of 25.60 mm and a height of 3.60 mm. The number of incorporated jewels comes to 21. The mechanism utilizes a skeletonized and gold-plated rotor, graced with ?otes de Geneve finish.The movement also boasts bridges, adorned with a sunburst motif. It runs at the rate of 28,800 vibrations per hour and supplies a 42-hour power reserve.This new Chronoswiss watch is also mounted on a Louisiana crocodile leather strap, which joins to a buckle or folding clasp.Enjoy a fine range of fine Chronoswiss watches:

Swatch founder and CEO Nicholas G. Hayek died of apparent heart failure on June 29th while working in his Biel, Switzerland office. The Lebanese-born business icon is widely credited with saving the Swiss watch industry from oblivion when he launched Swatch in 1983. The cheap, plastic watch with the chic designs became a massive success story, lifted an entire industry, and beat back the Japanese challenge to Swiss dominance in watchmaking. Hayek was so successful that he added many high-profile brands to what became known as the Swatch Group in 1998. These include Rado, Breguet, Omega, Longines, Tissot, andMido; together with Swatch, they form a $4.9 billion watch powerhouse.By the turn of the century, Hayek was a billionaire, one of Switzerland's wealthiest men, and generally thought to be the country's leading entrepreneur.Hayek also had a passion for cars and played a lead role in developing the original Smart car with Daimler AG. In 2007, he had Swatch Group create a venture in called Belenos Clean Power SA to develop fuel cells to power cars. His daughter, Nayla Hayek, has been elected as his successor and will head the company's board. His son, Nick Hayek Jr., will carry on as the company's CEO, a position he has held since 2003. The Hayek family controls 39% of The Swatch Group.Related PostsSwatch Group Upbeat About 2010Omega's Ambitious PlansThe Swiss Watch King