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Providing the necessary retail experience for this project is local luxury retailer Partridge Jewellers, who will operate the Boutique as a joint venture with OMEGA. Partridge Jewellers has enjoyed a long partnership with OMEGA through representation of the brand in both its Wellington and Auckland retail stores.Opening this October to coincide with the start of the Challenger series, the OMEGA Boutique will trade from the prime location of America's Cup Village, until the end of the America's Cup 2003 race series next March.The OMEGA Boutique will represent another historic milestone for the luxury watch brand, as it embarks on an ambitious project to open 50 such stores in famous shopping areas throughout the world. The new store consolidates the position of OMEGA at a local, national and international level, and at the same time gives full support to the existing worldwide distribution network of authorised OMEGA retailers.This first OMEGA boutique in New Zealand is above all a testament to the worldwide success of the OMEGA brand - a trend that this exciting new venture can only stimulate.

No watch designer will dedicate time, effort, and energy into crafting a timepiece they find unattractive. Individuals have different tastes, styles, and preferences. So what appears as “ugly” for some might simply look unique to another. Considering the fact that, it is not surprising that some boldly-designed watches that are supposed to cater to a niche market turn out to be best-sellers while those that display classic styling get lukewarm reception. Oftentimes consumers look for that one thing which they are not going to find anywhere else.Research may provide a sign of customer preferences but the accomplishment of a watch will only be recognized once it is being sold in the market place. Some watches that integrate new ideas include wooden watches, binary watches, and even cellular phone watches among others. Below is a list of watches most people will find uncommon:The Watch PhonePeople that don’t wear watches typically bring out their cellular phones to tell time. With the cell phone watch, the functionality of both is combined. This watch, integrates mp4 videos, 1.3MP digital camera, Bluetooth, and has touch screen capabilities. All you need to do is to get a Bluetooth-enabled headset and you’re all set to take full advantage of its benefits.Bracelet WatchesOn first look, bangle watches barely look like timepieces. While there are plenty of timepieces that don’t look the part, bangles remain different because it can be ergonomic. It is comfortable to wear because it adapts to the lines of your wrist. Most bangles are also ingeniously designed, with the watch dial hidden in the bangle opening. The bangle bracelet watch doesn’t have to look like a watch unless you want it to!Faceless LED WatchThe Japanese are hardcore technology lovers. That’s why the number of technological developments in the country doesn’t come as a surprise to outsiders. A lot of their products also go outside the box in terms of design, features, and function. The Faceless LED watch is one such innovation. It was developed by Hironao Tsuboi. Basically, metal band was utilized as substitute for digital screens. The metal band and red figures interact with each other to tell time. The display can be quite vague. This very creative design is impressive, but challenging to read.The Wooden TimepieceWho said that wood cannot stand the test of time? This wooden watch certainly did. It is thought to have been crafted in Russia during the early 1900′s. As the Swiss were experimenting with stainless, quartz movement, and chronograph, the Russians were renowned for their wood artisans. Every portion of this watch, with the exception of the spring, is constructed of wood. This really is quite an ingenious construction.The Computer Programmer’s TimepieceFor virtually any computer pro, the word “binary” will immediately bring to mind thoughts of computer programming. Well, if you are really that involved with it, then this binary watch is one thing you’ll like and love. It displays the time utilizing the binary language. So unless the wearer knows a great deal about computers, this watch will not make sense.This assortment of new innovative wrist watches can either look strange, unusual, and also ugly to some people. But these gadgets do have followers. After all, no one would manufacture them anyway if there is no market for it.