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Providing the necessary retail experience for this project is local luxury retailer Partridge Jewellers, who will operate the Boutique as a joint venture with OMEGA. Partridge Jewellers has enjoyed a long partnership with OMEGA through representation of the brand in both its Wellington and Auckland retail stores.Opening this October to coincide with the start of the Challenger series, the OMEGA Boutique will trade from the prime location of America's Cup Village, until the end of the America's Cup 2003 race series next March.The OMEGA Boutique will represent another historic milestone for the luxury watch brand, as it embarks on an ambitious project to open 50 such stores in famous shopping areas throughout the world. The new store consolidates the position of OMEGA at a local, national and international level, and at the same time gives full support to the existing worldwide distribution network of authorised OMEGA retailers.This first OMEGA boutique in New Zealand is above all a testament to the worldwide success of the OMEGA brand - a trend that this exciting new venture can only stimulate.

Swatch founder and CEO Nicholas G. Hayek died of apparent heart failure on June 29th while working in his Biel, Switzerland office. The Lebanese-born business icon is widely credited with saving the Swiss watch industry from oblivion when he launched Swatch in 1983. The cheap, plastic watch with the chic designs became a massive success story, lifted an entire industry, and beat back the Japanese challenge to Swiss dominance in watchmaking. Hayek was so successful that he added many high-profile brands to what became known as the Swatch Group in 1998. These include Rado, Breguet, Omega, Longines, Tissot, andMido; together with Swatch, they form a $4.9 billion watch powerhouse.By the turn of the century, Hayek was a billionaire, one of Switzerland's wealthiest men, and generally thought to be the country's leading entrepreneur.Hayek also had a passion for cars and played a lead role in developing the original Smart car with Daimler AG. In 2007, he had Swatch Group create a venture in called Belenos Clean Power SA to develop fuel cells to power cars. His daughter, Nayla Hayek, has been elected as his successor and will head the company's board. His son, Nick Hayek Jr., will carry on as the company's CEO, a position he has held since 2003. The Hayek family controls 39% of The Swatch Group.Related PostsSwatch Group Upbeat About 2010Omega's Ambitious PlansThe Swiss Watch King