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Chronoswiss watches have been gaining popularity as of late and they have finally cleared up one of my biggest questions. Why are they called "chrono-Swiss" when they are a German company? The official response is here: "Though [Chronoswiss is] a German company, every component of the timepieces is manufactured in Switzerland and then hand-finished and assembled in Germany." Oh... OK. That makes more sense now. I do like the watches too! Just in time for what everyone hopes will be the big rebound shopping season, Chronoswiss will open a brand new shop in SoHo in New York City. I love that the store front is both inviting and eye catching. It has that charming brick look, with a few little tables inside and a cute little entrance way. There is no large intimidating sign for the brand, just a cool looking banner showing a portion of one of their watch dials. A soft sign with the brand name is in the window. I really hope the inside of the store is as well designed as the outside. The boutique is located in SoHo on West Broadway. Although the store is now open, their official grand opening event will be held on December 2nd from 7-11pm. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Mondaine's watches are getting better all the time. Take a look at the Mondaine Official Swiss Railways Square Evo Watch and see how the brand has evolved over the years, and is now known for providing consumers with a better, but cheaper alternative.Don't be fooled by the looks of the Mondaine Women’s Official Swiss Railways Evo Cube Watch because it is not expensive at all cheap at a price of $195. One thing it can be proud of is its reliable movement, which is a trademark of most Swiss watches.The Mondaine Women’s Official Swiss Railways Evo Cube Watch comes in a stainless steel cube case measuring 27x30mm. It is protected by a mineral glass crystal, so you can be sure the dial is well protected.The watch comes in an innovative square shape but with a rounded white dial. It has black hour and minute markers, with black hands and very attractive red seconds hand. It is powered by a Ronda 763 Quartz movement and is water resistant by up to 30 meters.The Mondaine Women’s Official Swiss Railways Evo Cube Watch comes with an eye-catching red lizard strap