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Providing the necessary retail experience for this project is local luxury retailer Partridge Jewellers, who will operate the Boutique as a joint venture with OMEGA. Partridge Jewellers has enjoyed a long partnership with OMEGA through representation of the brand in both its Wellington and Auckland retail stores.Opening this October to coincide with the start of the Challenger series, the OMEGA Boutique will trade from the prime location of America's Cup Village, until the end of the America's Cup 2003 race series next March.The OMEGA Boutique will represent another historic milestone for the luxury watch brand, as it embarks on an ambitious project to open 50 such stores in famous shopping areas throughout the world. The new store consolidates the position of OMEGA at a local, national and international level, and at the same time gives full support to the existing worldwide distribution network of authorised OMEGA retailers.This first OMEGA boutique in New Zealand is above all a testament to the worldwide success of the OMEGA brand - a trend that this exciting new venture can only stimulate.

Dreamland is never far away especially when you have this uber attractive watch on your wrist. The Swiss Military Deamland SS Mens Watch can be yours for only $380.The Swiss Military Deamland SS Mens Watch comes in a stainless steel case measuring 38mm wide with an attractive red leather bracelet. Those who love this fiery color will never be able to get over this watch, especially when they realize that it comes with a matching red bezel.This timepiece is powered by a Swiss Quartz Chronograph and is protected by sapphire crystal that is scratch resistant. It is water resistant by up to 165 feet so you can wear this watch and have some fun, without worrying about destroying your precious timepiece.The Swiss Military Deamland SS Mens Watch comes with silver-colored Arabic numerals and hour indicators. There is a date display at 4 o'clock and three-sub-dials on the face, all in the same fiery red color.The watch comes with a crown push-pull, and has a Swiss Military signature logo at 12 o'clock.