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Chronoswiss watches have been gaining popularity as of late and they have finally cleared up one of my biggest questions. Why are they called "chrono-Swiss" when they are a German company? The official response is here: "Though [Chronoswiss is] a German company, every component of the timepieces is manufactured in Switzerland and then hand-finished and assembled in Germany." Oh... OK. That makes more sense now. I do like the watches too! Just in time for what everyone hopes will be the big rebound shopping season, Chronoswiss will open a brand new shop in SoHo in New York City. I love that the store front is both inviting and eye catching. It has that charming brick look, with a few little tables inside and a cute little entrance way. There is no large intimidating sign for the brand, just a cool looking banner showing a portion of one of their watch dials. A soft sign with the brand name is in the window. I really hope the inside of the store is as well designed as the outside. The boutique is located in SoHo on West Broadway. Although the store is now open, their official grand opening event will be held on December 2nd from 7-11pm. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

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