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Providing the necessary retail experience for this project is local luxury retailer Partridge Jewellers, who will operate the Boutique as a joint venture with OMEGA. Partridge Jewellers has enjoyed a long partnership with OMEGA through representation of the brand in both its Wellington and Auckland retail stores.Opening this October to coincide with the start of the Challenger series, the OMEGA Boutique will trade from the prime location of America's Cup Village, until the end of the America's Cup 2003 race series next March.The OMEGA Boutique will represent another historic milestone for the luxury watch brand, as it embarks on an ambitious project to open 50 such stores in famous shopping areas throughout the world. The new store consolidates the position of OMEGA at a local, national and international level, and at the same time gives full support to the existing worldwide distribution network of authorised OMEGA retailers.This first OMEGA boutique in New Zealand is above all a testament to the worldwide success of the OMEGA brand - a trend that this exciting new venture can only stimulate.

Victorinox Swiss Army Dive Master 500 Mecha diving watchFor the year 2009, Victorinox Swiss Army has updated its Dive Master collection of diving watches with this 500 Mecha model.Available in three different colors and coming either on a color-keyed rubber strap or a metal bracelet, the Victorinox Swiss Army Dive Master 500 Mecha is a nice alternative much more expensive models like TAG Heuer Aquaracer 500m Calibre 5 or, say, DOXA Sub 600T-Graph.The watch has a diameter of only 43mm, however its lugs seem to be on the longer side, so one should actually try the 500 Mecha on his/her own wrist before ordering one on eBay or from some other online retailer.Its 3-dimensional dial with large hour indices and broad sword-shaped hands offer enough contrast even in poor lighting conditions. There also seems to a generous amount of lume on them and on the first 20 minutes on the outer rotating bezel.The watch comes powered by a time-proven ETA 2892-A2 automatic movement. Both reliable and accurate, the caliber often serves as a base movement for much more expensive watches like, for example, Omega, Breitling, Perrelet and even Ulysse Nardin. Of course, movements that go to Omega or UN undergo strict quality control procedures, but even watches powered the most basic ETA 2892-A2 calibers rarely give their owners too much trouble.The watch’s transparent caseback offers good view at the movement, but, judging by the available photos, there is not much to look at. Besides the company’s logo painted on the rotor, there is no additional decoration. Well, you didn’t expect one on a watch priced below $1000, did you?