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Impressive enough through its history and long-lasting watch manufacturing tradition, Chronoswiss is a remarkable brand of watches on its way to even greater success. The timpieces released on the market by this brand were regarded as pieces-de-resistance for the watch *** artistry and definitley must-haves for the collections of the watch connoisseurs. The designers from Chronoswiss base their entire artistic vision on quality, in terms of materials and mechanisms, and on sophistication, when it comes to designs. A watch that speakes in favour of the brand is the Chronoswiss Perpetual Calendar watch released on the market last year and which enjoyed much appreciation for the specialized audiences. The watch displays an extremely complicated mechanism sheltered by the most appealing and irrestistible design.To expand a bit the success of this watch, the designers have decided to make an improved verision in 2009, recurring to materiels of the best quality in the creation process of this watch. An white gold case, an elegant black dial and the stylish black leather strap are just some of the elements that leave bewildered when seeing this watch for the first time. But only those who know little about watches could think that the design is all there is at this watch. The new Chronoswiss Perpetual Calendar watch is equipped with some of the most progressive technical movements in watch manufacturing, providing its owner with the highest level of functionality and accuracy.The round and slim case of the Chronoswiss Perpetual Calendar watch is made entireley of 18 K white gold, hinting to a watch of superior quality, and is united with the black alligator strap through the famously shaped Chronoswiss lugs. The size is not very big, only 40 mm in diameter, as the designers have chosen to go for a more stylish aspect, rather than a more mascultine one. Chronoswiss’s iconic crown is also present in the lateral side of the 3 o’clock position and is made of white gold. It was almost predictable that the designers from Chronoswiss would choose to use a black dial, to create a beatiful contrast between the highly sophisticated white gold case on the black theme of the dial. The dial is equipped with silver white Roman numerals at every hour and four sub-dials, each of them indicating a certain function. The most complicated function, that of the moon-phase is displayed by the sub-dial located at the 6 o’clock position. The dial is very legible, the elements composing it being well positioned.Regarding its technical performance, the Chronoswiss Perpetual Calendar watch works on a C.127 caliber, being made of 50 hand-assembled components, a mechanism which has based its manufacturing process on a Debois-Depraz calendar module. This advanced and highly complicated technique is used to control the main functions which make up a perpetual calendar watch and offers the best accuracy one can ask for. The mechanism also provides a 30 meter water resistance, and it’s quite protected by the sapphire crystal covered case back and top.The new Chronoswiss Perpetual Calendar watch is definitely appropriate for those who don’t see in watches just some fancy wrist accessories, but for those who can appreciate the artistry involved in watch manufacturing, the talent, the passion and the technical excellence know-how that stand behind a famous wristwatch, or a famous house of watch manufacturingChronoswiss Perpetual Calendar Watch Pictures Gallery

This year has got off to a great start for Swatch Group after reporting huge sales gains last year and already on target for its 2011 goals and market predictions. Last year the Swatch group had record sales of 6.4 billion Swiss Francs according to Swatch and they are expected to employ between one thousand and two thousand extra workers to keep up with demand for their products. According to Swatch Group the backlogs in production are across its Swatch, Tissot, Longines, Omega, Breguet and Blancpain brands. The Chief Executive Officer of Swatch Nick Hayek told Reuters news in an interview that, 'It is not just movements. That is the least problematic. The most problematic is cases, glasses, dials, and hands'. He added that they have bought land all over Switzerland to add production facilities to keep up with the demand from its customers. TAG Heuer Chief Executive Officer Jean Christophe Babin also told Reuters news it plans to add workers to its Swiss work force. He stated that he plans to add an additional 40 to its 450 person work force. He also stated though that his company has fears about finding new younger watch makers as they are a dying breed and other larger production groups are on the prowl for these experts and that they have established their own school to help people learn the craft of *** luxury time pieces for the company.