ycs 449 swatch uhr

New from Swatch is a collection of watches for men with contemporary good looks, a modern feeling size, and available in a host of colors. This is the “New Gent” Rebel collection, and does actually look quite good. I fancied these designs from the first time I saw them, and really appreciate the more modern 41mm wide size of the case. The watches are in plastic with silicon straps and feature day/date Swiss quartz movements. The New Gent Rebel watches currently come in 10 color choices. The winner of this giveaway can choose the color they like (subject to availability by Swatch).

Swatch watches founder Nicolas Hayek has continued to receive plaudits following his recent death.According to the Telegraph, Mr Hayek was a self-made man who made his billions after starting out with nothing.He was described as a "master of marketing" who possessed the "innate genius" of a showman and entrepreneur.The news*** commended him for coming up with a product that combined reliability, affordability and disposability."Fashion-conscious consumers could afford several Swatches, choosing which one to wear according to mood or occasion," it commented.Indeed, the Telegraph noted that Mr Hayek himself would frequently be seen wearing as many as four Swatch watches at the same time.The news*** added that about 300 new timepieces are rolled out by the company every year, many of which are phased out after only a few months.As a result, the deleted Swatch watches can become cult items that are highly collectable.Swatch itself has also commended Mr Hayek following his death earlier this week at the age of 82, hailing him for his "enormous contribution" to the Swiss wrist watch industry.