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Last years upturn in consumer demand for watches saw Swatch Group recover from the previous dip in sales in 2009. Swatch who manufacture 19 different brand name watches such as Omega, Breguet, Tissot and of course their flagship brand Swatch Watches reported that sales had risen in the year 2010 by around 19 percent to $6.44 billion Swiss Francs. ($6.7 billion USD) In a statement issued by Swatch they say 'The extraordinary strength of our brand portfolio was again reflected in an excellent performance by the Watch segment in practically all markets and price segments, with an increase at constant exchange rates of +28.1%.' Sales in 2010 were even 13% higher than sales from their record year 2008. The increase in sales is partly because of rising demand for watches in places such as Asia and the middle east. Swatch also had good news concerning the forthcoming year reporting that sales in January were in double digit growth and the statement released on the Swatch website continued 'The Swatch Group will further generate dynamic and organic sales growth in 2011 and continue investment in its distribution and the expansion of its production capacities.'

Swatch watches have been flagged up as an iconic timepiece by a national news***.According to Emma Messenger of the Daily Mail, Swatch watches were the very first cheap and cheerful watches to be introduced.She said the product pioneered the notion that a top-quality watch could be fun, trendy and disposable - and not necessarily a luxury accessory.This, she continued, ensured that Swatch watches were popular with a wide range of people, including children and keen followers of fashion.Ms Messenger commended Swatch watches for their "bright colours and quirky styles", before noting that even late artist Andy Warhol was a fan of the watches.She was writing after the death of Nicolas Hayek, who founded the Swatch brand in the early 1980s.Mr Hayek has received many tributes since his death was confirmed, with author Nicholas Foulkes this week telling the Telegraph the design of Swatch watches is a work of genius.