swatch water 903

Swatch is launching on October 15th the new Swatch Chrono Automatic Collection. The Swatch Chrono Automatic Collection comprises five models offering rugged design and precision timing. Swatch has wrapped the Swatch look and feel around a new self-winding movement bringing chrono automatic performance to Swatch customers. Swatch uses an ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46 hour power reserve - not too shabby.The movement of the new Chrono Automatic is Swiss made and the new Swatch Chronos also show the date and are water-resistant to 30m.The Swatch Chrono Automatic Blunge (SVGK400G) you see in the photo has a price of $380. Models with a plastic strap sell for $370.This is of course an aggressive pricing for an automatic chronograph watch. The 5 available Swatch Chrono Automatic watches are: Simply Pure (SVGK402), Sign In The Sky (SVGK403), Blunge (SVGK400G), Silver Class (SVGK401G) and Right Track (SVGB400).See the Swatch site or shop for Swatch watches on Amazon.com.

Swatch watches have been flagged up as an iconic timepiece by a national news***.According to Emma Messenger of the Daily Mail, Swatch watches were the very first cheap and cheerful watches to be introduced.She said the product pioneered the notion that a top-quality watch could be fun, trendy and disposable - and not necessarily a luxury accessory.This, she continued, ensured that Swatch watches were popular with a wide range of people, including children and keen followers of fashion.Ms Messenger commended Swatch watches for their "bright colours and quirky styles", before noting that even late artist Andy Warhol was a fan of the watches.She was writing after the death of Nicolas Hayek, who founded the Swatch brand in the early 1980s.Mr Hayek has received many tributes since his death was confirmed, with author Nicholas Foulkes this week telling the Telegraph the design of Swatch watches is a work of genius.