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Swatchwatches have experienced a surge in popularity in recentmonths, perhaps driven by the brand's fashionable designs and retrostyling.New figures released by Swatch Group AG showed that sales in thefirst half of 2010 jumped by 22 per cent, resulting in companygrowth of 55 per cent.Chairman Nick Hayek, who prepared the statistics prior to hisdeath in late June from heart failure, said: "We have been able togrow in all regions and across all our price segments."His daughter Nayla has since inherited his role of chair of theboard.Last month, Emma Messenger of the Daily Mail said Swatch watchesare iconic timepieces, as they pioneered the idea that watchescould be fun and trendy without costing a fortune.The classic Swatch plastic style was introduced in 1980 and thewriter said it has since enjoyed lasting popularity from people inall walks of life.

Swatch Group expects robust demand to drive increased profits in 2010 after reporting strong results for December 2009 and through the first few weeks of the new year. Mid-range brands such as Tissot, Longines, and Rado have performed strongly even while some of the Swatch Group's luxury brands, such as Blancpain and Breguet, remain weak. Omega's high-profile role as the official timekeeper of the Vancouver Winter Olympics is also seen as boosting sales. The world's largest watchmaker is considered a barometer for the state of the industry, so this positive outlook is fueling hopes the sector isemerging from its sharpest drop in decline in some twenty years.Related PostsSwiss Watch Demand Drops in SeptemberSwiss Watch Industry Takes Beating in MaySwiss Watchmakers Hit the SkidsSwatch Numbers Worst in a DecadeSwiss Watch Industry in Crisis?Financial Crisis' Lastest Victim: Swiss Watch Exports, SalesSwiss Watch Exports Fall Sharply in Q1 2009