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Swatch introduces Microsoft SPOT (msndirect) wristwatch Paparazzi.The Swatch smart watch comes in four multicolored styles. The Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.Swatch Paparazzi is the first Swatch Smart Watch offering automatic content out of the box. The following content is available to every Swatch Paparazzi buyer upon purchase: Swatch City, which offers entertainment news and national news headlines; local weather high and low temperatures; major stock indexes; Swatch Meet; and Swatch News, which relates brand happenings.The Swatch Paparazzi is waterproof and comes with a lithium-ion rechargeable battery and a two-year warranty. Swatch Paparazzi retails for $150 at all 40 Swatch stores and is available online at Swatch.com. See also MSNDirect.Meet a Celeb Feature:Swatch Paparazzi offers consumers the chance to meet a celebrity from the worlds of business, sports, music and film. The Swatch Meet sweepstakes unfolds over the next six months and is available to buyers and nonbuyers of the Swatch Paparazzi alike. The first celebrity meetings featured in the Swatch Meet sweepstakes include a tour of the Consumer Electronics Show (CES) in January 2005 with Microsoft Chairman and Chief Software Architect Bill Gates; a training session with Olympic Gold Medalist Carl Lewis; and a visit to the set of "The OC" with star Mischa Barton.

Watches that are hip and well built are usually the domain of expensive designer or Swiss watch manufacturers. Not so with one iconic brand. If you're looking for a Swiss made watch that's a little bit different, compliments your personality, and that is affordable, take a look at Swatch watches. You can pick one up at Swiss Watch Boutique starting at $40. Buy a Swatch watch today.