swatch rover & lakes

A new range of Swatch watches has been announced that embraces the 1980s colours the fashion world loves right now.The Swatch Colour Codes collection will feature designs for both men and women and is ideal for people who want to make a really bold style statement.Firstly, there is the Colour Codes Shiny category, which is the brightest range of the bunch and uses one colour.Toning the boldness down slightly is the Colour Codes Matt selection, which features watches with white dials and a coloured strap.Finally, Swatch has also created the Colour Codes Chrono category for people who want a small splash of brightness with chronograph mechanisms.Anyone who cannot wait for the new collection may be pleased to know that Swatch already makes a whole host of brightly-coloured watches.One ideal choice could be the Ladies Filamento Multicolore Silver Dial Bracelet Watch (YSS 1006), which has a rainbow-bright strap and a classic-looking face.

The 1980s were the heyday of Swatch, Switzerland's most famous watch producer.However, Swatch watches are *** a huge comeback as the company is embracing past legacies by re-releasing its exclusive range of timepieces with its CreArt Collection, which secures a place in fashion similar to the "Diane Von Furstenberg wrap dress and the Ralph Lauren polo", Kristen Bex of the Examiner stated.She said of the style in the 1980s: "Swatch watches were no longer a functional form to keep time instead they were a unique must have fashion statement worn many times two to three at a time."The designs, including those from New York's Billy the Artist, French rapper Grems, Swiss cartoonist Ted Scapa and designer Matthew Langille, will be re-released for those wanting to own a Swatch watch with true retro chic.Last month, Swatch was named the most trusted and respected brand by Swiss citizens in a national poll.