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Watch manufacturer Swatch teamed up with Grandlife to stage an unusual interactive promotional event at the Tribeca Grand Hotel in New York on Friday 11th February, with Swatch using the social micro blogging website Twitter to promote the event. A dress which was made completely from Swatch pastel coloured watches was paraded in front of the event audience by a model who was named as 'Swatch Girl', in total the watch dress consisted of 107 blue, purple and white Swatch watches from the new pastel coloured collection. Anyone who had attended the event was given the chance of getting their hands on one of these pastel Swatch watches simply by sending a tweet to the Swatch Twitter page @swatchus and the unique twist was that the watch would then be removed from the model as tweets came in. The watch dress itself had taken around 2 hours to fit to the model and the event started at midnight. Tweets started coming in faster than anticipated and by 1.30 am all the watches were gone, although many male event goers were left disappointed as the model was wearing another dress underneath. All in all the event was a great success for Swatch and a fantastic promotional idea, and according to Mashable Swatch estimated that around 400,000 people had found out about the event just through Twitter alone.

A new range of Swatch watches has been announced that embraces the 1980s colours the fashion world loves right now.The Swatch Colour Codes collection will feature designs for both men and women and is ideal for people who want to make a really bold style statement.Firstly, there is the Colour Codes Shiny category, which is the brightest range of the bunch and uses one colour.Toning the boldness down slightly is the Colour Codes Matt selection, which features watches with white dials and a coloured strap.Finally, Swatch has also created the Colour Codes Chrono category for people who want a small splash of brightness with chronograph mechanisms.Anyone who cannot wait for the new collection may be pleased to know that Swatch already makes a whole host of brightly-coloured watches.One ideal choice could be the Ladies Filamento Multicolore Silver Dial Bracelet Watch (YSS 1006), which has a rainbow-bright strap and a classic-looking face.