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Swatch has revealed a new range of timepieces which come with a unique strap design, fashion watch enthusiasts may be interested to hear.Entitled the Lady Collection, the products are styled with a long, slim silicone bracelet, which is designed to wrap around a wearer's wrist twice, Professional Jeweller reported.This feature allows the watches to stand out on the market, though the choice of colour tones also catches the eye.Consumers get the option of ten tones to choose from, these being green, yellow, pale crimson, white, beige, light blue, light pink, purple, azure and peach.These "bright summer shades" are applied to all parts of the timepiece for fashionistas to admire, including on its buckle, strap and plastic case.Recently, male watch fans were treated to the Swatch Gents Originals range, which also offer a wealth of stylish tones to choose from, with petrol blue and midnight black just to name a couple.

Swatch watches has paid tribute to its late chairman Nicolas G Hayek, following his death at the age of 82.The company said Mr Hayek, who died yesterday of heart failure, had an "extraordinary vision" that helped him create a strong and sustainable watch*** enterprise.Swatch said he is "rightly recognised" as one of Switzerland's foremost entrepreneurs as a result of his success."Mr Hayek's greatest merit was his enormous contribution to the saving of the Swiss watch industry and the foundation and commercial development of the Swatch Group," it commented.The manufacturer added that his ideas and beliefs will live on through the company, which has guaranteed continuity for managers, directors and company shareholders.Mr Hayek was born in 1928 and is credited with turning the Swiss watch industry around at a time when it faced strong competition from Japan.Indeed, the company has hailed its response to the crisis - the Swatch-a-slim plastic watch - as the most successful wrist watch in history.