swatch 2002 irony

Swatch is launching on October 15th the new Swatch Chrono Automatic Collection. The Swatch Chrono Automatic Collection comprises five models offering rugged design and precision timing. Swatch has wrapped the Swatch look and feel around a new self-winding movement bringing chrono automatic performance to Swatch customers. Swatch uses an ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46 hour power reserve - not too shabby.The movement of the new Chrono Automatic is Swiss made and the new Swatch Chronos also show the date and are water-resistant to 30m.The Swatch Chrono Automatic Blunge (SVGK400G) you see in the photo has a price of $380. Models with a plastic strap sell for $370.This is of course an aggressive pricing for an automatic chronograph watch. The 5 available Swatch Chrono Automatic watches are: Simply Pure (SVGK402), Sign In The Sky (SVGK403), Blunge (SVGK400G), Silver Class (SVGK401G) and Right Track (SVGB400).See the Swatch site or shop for Swatch watches on Amazon.com.

Swatch Watches has insisted that consumers can buy its products with confidence after allegations made on Swiss television regarding its use of leather.Swiss TV show Rundschau - screened by Schweizer Fernsehen last week - suggested that Swatch watches with leather straps and other fashion items from different firms had been made in a manner that was cruel to the animals the materials were derived from.However, the company has denied this and assured consumers that all products from its ranges as well as its suppliers comply with strict ethical legislation.Its Far Eastern Procurement Service division is now carrying out an investigation into the matter."Products from such doubtful sources as those described by Swiss Television have no place in the Swatch Group product offering," a Swatch spokesperson said.In August, it was revealed by Swatch Group AG that its sales had jumped by 22 per cent in the first half of 2010, perhaps as a result of its new fashion watches.