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Dorna Sports has announced that it will continue its longpartnership with Tissot as the official time keeper of the Moto GPracing series. Tissot which is a subsidiary of Switzerland basedSwatch Group is excited to continue to offer time keeping expertise tothe Moto GP races. With Tissot on the team when races come down tomilli second diferences it wont really matter as Tissot will get itright. 'At Tissot, we strive to produce top quality products for our clientsall over the world. Moto GP is the pinnacle of motorcycle racing and,hence, is a perfect match for our brand. We look forward to ourcontinued work together in the future.' said Francois Thiebaud thePresident of Tissot. Dorna Sports Chief Executive Officer Carmelo Ezpeleta said, 'At DornaSports, we are extremely proud of Moto GPs long and productiverelationship with Tissot. Their long-standing involvement with theworlds premier motorcycling championship showcases their dedicationto precision and innovation, whilst also allowing the sport, theathletes and the fans to benefit from their years of top level sportstimekeeping expertise.' Tissot also offers its expertise as the official time keeper of othermajor sporting leagues as well including the World Championships ofBasketball (FIBA), Cycling (UCI), Ice Hockey (IIHF) and Fencing (FIE)and much more prominently both the summer and winter Olympic games forthe past several decades as well as many other unmentioned sportingevents, leagues and even major events.

Swatch watches have been hailed as a global phenomenon by author Jurg Wegelin.The writer, whose book Mr Swatch details the rise of the international brand, said Swatch watches were designed to be the cheapest and best watches in history.Speaking to the Telegraph, he stated that the company achieved this goal by developing a timepiece with just 50 parts.This, he said, made it highly affordable and gave customers the opportunity to change the look of their watch.Mr Wegelin also noted that the low price of Swatch watches completely transformed buying behaviour among consumers."In future, women would buy a Swatch to go with their clothes and the watch would become a fashion accessory," he commented.Mr Wegelin added that Swatch watches are of such high quality that they never need to be repaired. This comes after Swatch watches confirmed that Nayla Hayek is to step in as the company's new chairwoman following the death of founder Nicolas Hayek last week.